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Full text of "The Westerner (United Artists Pressbook, 1940)"

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with WALTER BREUHAN 

I STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


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A 

Showman’s 

Picture 


wyn showmanship ... the hallmark of superior enter¬ 


tainment that speaks the language of boxoffice 


•. shines through 


every reel, every sequence, every shot of ”THE WESTERNER”, 


E 


k t*s a picture that challenges your exploitation showmanshi 


to the 


measure of the producing showmanship which 


Goldwyn has lavished on the production! 


your selling campaign to the lusty, gusty, rough- 


-tumble 


kangaroo court days in West Texas that the story tells • . • 


of roaring prairie fire, thundering cattle stampede, pioneei | border warfare, 
and desperate fighting for land and love of women, with your most spectacular 


exploitation and publicity efforts! 



he campaign is all here • . • and it’s all yours! U 


given in the table 


page by page for the 



of contents . . . examine ! this pressbook 
materials and ideas w r ith which to sell "The 


Westerner” to your town . . . AND THEN GET THEM WORKING FOR YOU! 


Sell the spectacle 


se the check list 














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“WESTERNEH” TIE-UPS 





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GARY COOPER 

Outstanding star who scores again 
in Samuel GoIdwyn's Production of 
"The Westerner" 


Here a* seen in the new film "Tobaccoland 
U.S.A.” is one of the most amazing devices in 
cigarette making — Chesterfield’s electric de¬ 
tector. Twenty mechanical fingers examine each 
cigarette in a pack and if there is the slightest 
imperfection a light flashes and the entire 
pack is automatically ejected. 


verytime you light a Chesterfield 

you can count on the best in smoking pleasure. 
The answer is that Chesterfield sets the pace 
with every modern improvement that makes 
for a better cigarette. 

Millions buy Chesterfield, pack 
after pack, for all the things they want in 
a cigarette . . . Real Mildness, Better Taste 
and Cooler-Smoking . 


Q and Looter-Smoking. 

liesterfleld 


ONE-AFTER-ANOTHER 


CHESTERFIELD PRE-SELLS TO MILLIONS 


The boxoffice value of a great star pulls a high-powered pre¬ 
selling break for “The Westerner” as Chesterfield ties up in ad¬ 
vance for this ad starring Gary Cooper. With the biggest single 
advertising budget for any one ad in the country, Liggett & 
Myers cashes in on the bigness of Cooper and the bigness of his 
next starring vehicle — your show. Add the bigness of the Ches¬ 


terfield campaign — and watch bigness bring business! 

This ad has been seen by approximately 25,000,000 readers 
from Coast to Coast — a pre-selling salvo that definitely means 
bigger audiences for you when you open “The Westerner.” Fol¬ 
low through with dealer displays on this ad wherever you can get 
a good window in town! 


Page Two 



BIG FOUR-WAY FASHION PROMOTION 
• GIVES YOU IMPORTANT TIEUP BREAKS 



"The Westerner" sports hat, by Dobbs. 
Still No. C-31. 


Friedman-Shelby's "Westerner" cowboy 
boot. Still No. C-33. 


"Westerner" gauntlet gloves, by Daniel 
Hays. Still No. C-28. 


Palter de Liso's "Westerner" bootee, in 
kidskin, suede. Still No. C-36. 


Y OUR showing of “The Westerner” takes on a tremendous merchandising 
push through a powerful combination fashion tieup featuring top-notch 
manufacturers and products designed for big selling on all fronts — in the 
stores and for your theatre! Four manufacturers of national prominence have 
tied in with your show through items modeled by Doris Davenport and to he 
merchandised under the title of the picture. 

Dobbs Hats, with outlets everywhere and a great national reputation, is pro¬ 
moting their “Westerner” sports hat—a felt with a snap brim and braided 
leather trim, to he featured by all Dobbs agencies in a complete range of Fall 
colors. Retail price: $7.50. 

The high-style house of Daniel Hays is merchandising “Westerner” gaunt¬ 
let gloves in corduroy and capeskin, retailing at $4.00 and in navy, green, 
black, brown, beige, red-wine, London tan and white colors. 

Palter de Liso, top quality shoe manufacturer, is merchandising a high- 


riding “Westerner” bootee in kidskin and suede—an item which advance 
fashion forecasts pick as one of the best-selling numbers of the coming season. 
Along the same line is the “Westerner” kidskin cowboy hoot, to he worn with 
Fall sports wear, which is manufactured by Friedman-Shelby and retails for 
about $6.00. 

The entire fashion promotion is being coordinated through the agency of 
O’Dea, Sheldon & Canaday of New York, who are setting up thorough dealer 
campaign and wide fashion publicity everywhere. Plan now for a hard-hitting 
“Westerner” fashion promotion in your situation, and for complete dealer 
details contact: 

Mr. C. E. Nelson 

O’DEA, SHELDON & CANADAY, Inc. 

400 Madison Avenue 
New York, N. Y. 




Coro’s "Western¬ 
er" jewelry, in 
Stills Nos. C-34 
(left). C-32 (below 
left) and C-37 
(right), features a 
hat, a pistol and 
a saddle. 



CORO JEWELRY 

Following up for your “Westerner” fashion pro¬ 
motions is this high-styled, hard-hitting Cohn & 
Rosenberger jewelry promotion, featuring Doris 
Davenport and a series of novelty jewelry pieces de¬ 
signed to match the theme of your show. The pins, 
clips and lapel pieces, made of plastic and wood, are 
set for appealing, fast-selling promotions in stores 
everywhere -—- to match the season and the basic 
“Westerner” promotions indicated above. Coro’s styl¬ 
ist has fashioned a saddle, a cowboy hat and a six- 
shooter, and Coro’s merchandising drive will fashion 
extra profits for your show! Order the stills, and 
for additional dealer details in your situation, write 
to: 


Mr. Roy Marcher 
COHN & ROSENBERGER, Inc. 
47 W. 34th St., N. Y. C. 


ATLANTIC CITY 
BALTIMORE 

BOSTON _ 

BUFFALO _ 

BRIDGEPORT 

CHARLOTTE _ 

CINCINNATI 

DALLAS _ 

DETROIT 
GRAND RAPIDS 

HOUSTON _ 

KANSAS CITY, MO. 
MEMPHIS _ 


Arthur Murray Studios 


.Chalfonte-Haddon Hall 
Belvedere Hotel 

_Hotel Statler 

_ Hotel Statler 

--------- Stratfield Hotel 

_1516 Harding Place 

_707 Race Street 

Baker Hotel 

- Hotel Statler 

_Pantlind Hotel 

_Lamar Hotel 

-Muehlebach Hotel 

Peabody Hotel 


MILWAUKEE 
MINNEAPOLIS . 

NEW HAVEN-...- 

PITTSBURGH ... 
PROVIDENCE 
SAN FRANCISCO 

ST. LOUIS.. 

ST. PAUL ... 

SEATTLE ........ 

SYRACUSE _ 

TOLEDO _ 

WASHINGTON, D. C. 


. Hotel Astor 

_Hotel Nicollet 

Taft Hotel 
Roosevelt Hotel 

___ Providence Biltmore 

St. Francis 

.7742 Forsythe Blvd., Clayton, Mo. 

St. Paul Hotel 

__ Olympic Hotel 

__Syracuse Hotel 

_Commodore Perry Hotel 

HOI Connecticut Ave. 


BIG NATIONAL ADS 
SELL “WESTERNER” 

Sinclair Oil, with dealers every¬ 
where, ties in with “The Westerner” 
through this half-page advertisement 
featuring Walter Brennan and Doris 
Davenport as stars of your show. Ad 
is scheduled to run in Liberty, the 
Saturday Evening Post (October 5tli), 
Collier’s (October 5 th) and Life 
(November 11th) magazines—timed 
for best results on your showing of 
the picture. This tieup gives you an 
opportunity for additional exploita¬ 
tion through the Sinclair dealers in 
your situation. Give your campaign an 
added lift to make this tieup register 
with fullest effect. 


THEY’LL ALL BE 
DANCING THE 
“WESTERNER" 



Arthur Murray, who has commercialized popular dancing 
throughout the country, ties in with your showing of “The West¬ 
erner” in a unique, show-selling way—with a new dance known as 
“The Westerner” and currently set to join smoothly with the com¬ 
ing vogue for “square dancing”. Arthur Murray’s local organiza¬ 
tions are listed at the left. All will be informed of your show, and 
will be set to pitch in with demonstrations, special exploitation and 
publicity, etc., on special stunts in your campaign. The stills below, 
with captions, make a swell publicity layout. Set your exploitation 
on this tieup now for top box-office returns! 


"Sweep the Floor" (WD-3) 


"Dos a Dos" (WD-4) 


"Promenade High" (WD-6) 


"Lady 'Round the Gent" 
(WD-5) 


"Promenade Low" (WD-I) 


"Elbow Swing" (WD-7) 






Page Three 


























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EXPLOIT “HOST MAGNIFICENT 

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EXCITING SPECTACLE-YOUR CAMPAIGN KEYNOTE 


Roaring spectacle, rough-and-tumble adventure and action 
thrills in the greatest outdoor picture ever filmed — that’s your 
number one selling approach on Samuel Goldwyn’s sweeping 
saga of West Texas — “The Westerner”! 

Through every medium of your exploitation efforts—lobby 
and outdoor selling, newspaper stunts and contests, radio, etc., 
emphasize the magnificent sweep and grandeur of the wide- 
canvased action rolling over the West Texas plains; scenes like 


the pulse-quickening prairie fire, the thundering cattle stam¬ 
pede, Gary Cooper’s knock-down-and-drag-out fist fights, and 
the epic struggle of the Southwestern pioneers to hold on to 
the soil that gives them their livelihood. 

Sell spectacle from start to finish — and you’ll bring in the 
customers in record numbers for the greatest, most impressive 
outdoor picture ever filmed! 


DISPLAY ILLUSTRATED MAP 
FOR LOBBY SELLING 

Special Still Gives You Unique 

Ticket-Selling Exploitation Stunt 

Plant the authentic setting of “The Westerner,” which is 
rich with the great lore of Texas in the time of Judge Roy Bean, 
by preparing a special “lobby map” display featuring a clip 
from the film showing the pertinent area of the picture’s 
action. Still No. Expl. 1, showing Fort Davis (formerly “Vine- 
garroon” and “Langtry”) and the Pecos plains, is the basic 
part of the display. Blow up the still to huge proportion, and 
mount on it cutouts of representative scene stills. Add spots 
of copy to suggest the story of “The Westerner” and to connect 
the cutouts — using the short synopsis in this pressbook for 
ideas. The entire display will thus be a “decorative map” 



CANDID CAMERA CONTEST SELLS 
THE SPECTACULAR FIRE SCENE 

For an unusual publicity promotion tying in smartly 
with the “spectacle” angle in your showmanship, set up 
an inside-the-theatre candid camera contest which 
focuses on the high-spot scenes in “The Westerner.” 
Contest would be hased on photographs taken from the 
seats of your theatre, during a run of the film, with sub¬ 
ject matter confined to one of the “spectacle” scenes— 
the great fire, one of the fist fights, the “kangaroo court” 
in action, or some such scene. Best “shots” of a spec¬ 
tacular scene from “The Westerner” get the photog¬ 
rapher some appropriate prize, including merchant- 
promoted gifts. Also, set aside a small section of your 
house for the contest entrants, with lobby promotion 
to fit. The prize pictures, of course, are featured in a 
local newspaper which ties in with you on the contest. 
Page Four 



in photography — and will have the fans waiting for your 
show! Set the display well in advance of your playdate, and 
give it plenty of space! 


★ 

Get Local Lawyers, Judges to Discuss 
“Kangaroo Court” Justice 

“The Law West of the Pecos” — the unprincipled, gun-barrelled 
justice which reigned during the time of Judge Roy Bean and is so 
thrillingly portrayed in “The Westerner” — provides your show¬ 
manship campaign on the picture with a swell spot for a run-of-the- 
show newspaper and/or radio symposium on the subject. The sym¬ 
posium plant would 
reasonably feature a 
group including promi¬ 
nent local attorneys, 
judges, Bar Association 
leaders, etc., who 
would talk over the 
air or write articles on 
the “kangaroo court” 
methods of frontier 
justice which is typified 
in Judge Bean’s career. 

Subjects in the sym¬ 
posium could empha¬ 
size the period of the 
picture, mention hang¬ 
overs from those days, 
or indicate how and 
where the “kangaroo 
court” still exists. Tie 
in fully with the me¬ 
dium carrying the pro¬ 
motion, to exploit top 
audience - getting pos¬ 
sibilities ! 













Ill 




SPECTACLE EVEH FILMED 


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- 


THE WESTERNER PACKS A 


Gary Cooper doesn’t take kindly to 
Forrest Tucker’s "figlitin’ words”. 
He makes that plain ... 


. . Because West Texas in the 
’Eighties had its own rigid code. 
So the fists begin to fly . . 


And Tucker comes back strong 
with a powerful right smash to 
Cooper’s mouth. 


. . . But the battle’s only begun! 
Cooper’s six foot six are in his 
next blow. . . and guess who’s the 
winnah when it’s over! 


WALLOP 


GARY COOPER MIXES IT WITH 
FORREST TUCKER IN A FAST ACTION 
SEQUENCE FROM "THE WESTERNER" 


TWO SMASH PHOTO FEATURES 

Promote the great box-office angles of action and spectacle in your 
campaign on “The Westerner” through your top local publicity outlets 
with these two high-spot photo features — one on the slam-bang battle 
between Forrest Tucker and Gary Cooper, the other on the spectacular 
corn-field fire which brings the roaring climax of your show. The fight 
strip — or “‘The Westerner’ Packs a Wallop” — uses Stills Nos. 30, 43, 
33 and 55 from left to right. In numerical order, the sequence titled 
“Fire on a Western Plain” uses Stills Nos. 149, 44, 49, 92 and 151. 
Here’s publicity material that’s in the groove for your best showmanship 
approaches — jam-packed with action and thrills! Plant the features weU 
in advance, ordering the stills from EXPLOITATION DEPT., UNITED 
ARTISTS CORP., 729 Seventh Avenue, New York City. 


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FIRE ON A WESTERN PLAIN! 



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Roaring spectacle in a 
memorable scene from 
Samuel Goldwyn’s 
THE WESTERNER" 
starring Gary Cooper! 


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5 In the wild light of the now raging 
• fire, Doris Davenport and Fred Stone 
drive hard to reoch their home, and find a 
strange new fate. 


“WESTERNER” 
MENU CONTEST 



Barbecue steaks, barbecue sandwiches, chili, and simi¬ 
lar typical Western foods are famous throughout the 
country and frequently featured in hotels and restau¬ 
rants both large and small. 

You can cash in on this fame which Western cooking 
enjoys by tying with a leading local restaurant to run a 
“Westerner” Menu Contest through the medium of your 
newspaper. If possible, feature as sponsor of the con¬ 
test a chef who is well known in town, and invite readers 
to send him their suggestions for a “Westerner” menu 
suitable for that hungry hombre, Gary Cooper. Ticket 
prizes, complimentary meals at the restaurant, or small 
cash awards can be given for the best menus submitted. 

In the event that no newspaper cooperation is forth¬ 
coming the same contest can be run through the medium 
of your lobby, by posting announcements and having 
the menus submitted either to the theatre or to the 
restaurant. 



Far a Ural 
“Westerner" Hally 

Send the rip-roaring action of “The Westerner” roll¬ 
ing through the streets of your town in a business-pull¬ 
ing way through an outdoor bally featuring either a 
buckboard and team or a “Westerner on Horseback,” 
or both. Both of these “props” are highly prominent in 
the action of your show, of course, and are part of the 
most important sequences. For showmanship purposes, 
they sell the action and locale of your show directly and 
powerfully. You should see to it that the animals used 
are lively, to provide the bailies with plenty of action. 
The still above suggests costuming for Davenport and 
Stone, and the horseman would of course be dressed 
as Gary Cooper. Flash the bailies with sock copy from 
the ads for your follow-through on the stunt. 


Page Five 




























SELL THRILLS, SPECTACLE IN YOUR LOBBY 


Lobby dressing to plant the atmosphere of the rip¬ 
roaring locale of “The Westerner” is in-the-groove 
showmanship on this picture! Every showman owes it 
to his box-office grosses to match Goldwyn production 
with high-powered exploitation — and dressing up your 
lobby to sell the western Texas background does the job 
with sure returns! Fix up your lobby with whatever 
Western props are easily available, including plenty of 


leather (saddles, gun belts, whips, boots, etc.)? cowboy 
hats, pistols, rifles — along with sheaves of brush or 
wheat. Use of the “map” still (Still No. Exp. 1), show¬ 
ing that portion of Texas which figures in the picture, 
would come in smartly with this stunt. Give your show¬ 
ing'of “The Westerner” plenty of socko “production” 
in your lobby and throughout your selling—and you’ll 
produce at the box-office! 



EYE-CATCHING STILLS 
FOR LOBBY BLOWUPS 

Cutouts of Cooper and Bond Punch Across 
Romantic Thrills 

Make the most of Gary Cooper’s potent fan 
appeal by displaying a blow-up cutout of this 
attention-commanding still in your lobby. 
Order Still No. S13, blow it up to life size, and 
have your house artist color it and mount it on 
a base or easel, spotlighting the display for 
maximum effect. For display copy, use this 
catchline: “He Fights the Good Fight in the 
Flaming Feud Between Cowhand and Plow- 
hand!” 

For a display on luscious Lilian Bond as the 
famous Lily Langtry, Still No. N87, illustrated 
here, provides the material for a sizzling blow¬ 
up that will make them stop, look and linger. 

Display these two cutouts in your lobby or 
out in front of the theatre for powerful show- 
selling on two of the surest ticket-selling angles 
of your show. 



*Nee" Copy Display 
A Lobby “Must"! 



Cowboy Songs for 
The Show-Shoppers 


One of your important lobby promotions on “The Westerner” is a care¬ 
fully planned and executed display featuring “See” copy and art. The tre¬ 
mendous spectacle of your grand Goldwyn show provides plenty of seat¬ 
selling material—and you’ve got a load of still art to tie in with the copy. 
Here are some sample lines: 

“SEE what the ‘Law West of the Pecos’ meant! 

“SEE an era of flaming feuds and new frontiers unfold! 

“SEE settlers ride for their lives from the vengeances of the 
cattlemen! 

“SEE the roaring flames of a feud gut a great valley of the West! 

“SEE the Greatest Action Picture Ever Filmed! 

“SEE how Judge Roy Bean ran his ‘Kangaroo Court’!” 

This type of display suggests one of the key approaches in your show¬ 
manship on “The Westerner.” Give it plenty of planning—and cash in! 


For “The Westerner” — the Western that tops all Westerns — 
you’ve got a swell showmanship stunt in a cowboy minstrel, who 
works in the lobby during your showing. The musical background 
in “The Westerner” features many of the best-known Western songs, 
including “Portland Fancies,” “Yar so vienne,” “My Beautiful 
Creole Belle,” “Tenting Tonight,” “While Strolling Through the 
Park One Day,” “Come Home Father,” “Are You Going to the Ball 
This Evening?” and “Nell and I.” Have the singer dressed in appro¬ 
priate costume, of course, and give his work plenty of production, 
through backgrounds, displays, etc. This is showmanship with 
proved pulling power—set to bring you sock boxoffice results! 



From the Twenty-Four Sheet 


Here is a remake layout which 
utilizes art and copy elements 
available in “The Westerner” 
Twenty-Four Sheet. At left is a 
remake of the Three-Sheet. See 
back cover of this pressbook 
for prices on posters. 


From the Three-Sheet 


REMAKE SUGGESTIONS 
FOR YOUR POSTERS 

Here are remake suggestions on “The Westerner” three-sheet and twenty- 
four-sheet to help you adapt these posters to your lobby, front and inside-theatre 
display needs, and any away-from theatre display space unfitted to the regular 
poster sizes. For display spots in your lobby, on staircase landings, or elsewhere, 
your house artist can adapt the art and copy elements in the posters along the 
lines shown here. Other poster adaptations suited to your particular require¬ 
ments will suggest themselves to you. Order U. A. posters on “The Westerner” 
in liberal quantities to supply all your lobby and outdoor display needs. 


Page Six 














“LOCK OF HAIR” CONTEST— HERE 9 S 
A HONEY FOR FEMME APPEAL! 

Hypo local femme interest in your big spectacle by running this completely 
novel and arresting contest, addressed solely to the ladies. 

See if you can get the cooperation of a local beauty parlor to sponsor the 
stunt and offer substantial prizes. The idea of offering a lock of hair to match 
that of a famous beauty is one that will appeal to any woman, and the story 
situation it puts across will make them want to see the picture. 

Enlist the services of local newspaper beauty editors, fashion experts and 
hairdressers to act as judges. You might also ask the ladies to send in their 
photographs with their locks of hair, and publish the best-looking picture re¬ 
ceived on each day of the contest until the conclusion. It’s a stunt that’s guar¬ 
anteed to start plenty of talk all over town. 



CHOOSE 

LOCAL “WESTERNER” 

For a newspaper stunt with great possibilities, for local 
interest, arrange for the nomination in your situation of 
the one person—either alive or in the history of your town 
—who hest deserves to be known as “The Westerner.” 

The basis of selection, of course, would be the achieve¬ 
ments and stature of the person—with the stipulation that 
all nominees would have to have origin in the “West” (all 
States west of the Mississippi, a group of Western states or 
Texas—depending on your situation). You can arrange to 
have an appropriate group of local personages convene to 
make the choice, in conjunction with all local newspapers. 
Finally, the stunt would have a logical climax in a presenta¬ 
tion or ceremony at your theatre on the local choice of a 
“Westerner.” 





DID YOU KNOW THAT ? 


Hu 


_Judge roy bean .self-appointed 

PEACE OFFICER IN WEST TEXAS OF 
THE 1870'S, ADMINISTERED THE LAW 
WITH A BRACE OF SIX-SHOOTERS 
BETWEEN HUSH HOURS IN HIS 
FRONTIER SALOON. 


SAMUEL GOLDWYN PRESENTS CARY COOPER , 

"THE WESTERNER" 


u 


UDGE" 

BEAN’S FAVORITE 
MEDIUM OF JUSTICE WAS THE 
"KANGAROO COURT" IN WHICH THE ACCUSED 
WITH A NOOSE AROUND HIS NECK WAS TRIED INFORMALLY BY 
A SELF-APPOINTED JURY—- 


□ h 


_HE HARD-BOILED "JUDGE” SPENT 

HIS LIFE IN UNREQUITED LOVE FOR 
THE FAMOUS ACTRESS, LILY LANGTRY. 
AND NAMED A TOWN (LANGTRY.TEX-) 
AFTER HER - -- 


□h 


_HE SAGA 

OF "JUDGE"BEAN 
AND LILY LANGTRY 
IS NOW PORTRAYED 
ON THE SCREEN FOR 
THE FIRST TIME AS 


CARTOON FEATURE PLANT 

Full of interesting art and facts about the back¬ 
ground of “The Westerner,” this Larry Sobel cartoon 
is a first-rate human interest feature for your local 
newspaper and carries a strong plug for your big 
Goldwyn spectacle. Get it planted for an impressive 
publicity break that’ll mean more customers at your 
ticket window when you open “The Westerner.” 
Order the 2-Column Mat as No. 48B—30c; Cut—50c. 


LADIES - WHAT'S A LOCK OF YOUR HAIR WORTH? 
WIN A PRIZE IN BIG "WESTERNER" CONTEST! 


What’s a lock of your hair 
worth to you ? 

It may turn out to be worth $50 
if it’s the right color—or $25, $15 
or $10 if it’s nearly the correct 
match! 

Because Gary Cooper is looking 
for a lock of a lady’s hair—and it 
might be your hair! In fact, it 
might be almost any woman’s 
hair—so long as it’s a convincing 
match for the fabulous crown of 
curls worn by beautiful Lily 
Langtry, the “Jersey Lily” of the 
1880 stage! 

Here’s the story: In Samuel 
Goldwyn’s spectacular new pic¬ 
ture about West Texas of the 
Eighteen-Eighties, “The West¬ 
erner,” which opens next Friday 
at the Olympic Theatre, Gary 
Cooper is condemned to hang for 
horse theft by old “Judge” Bean, 
the self-appointed judge and 
saloonkeeper drawn after a fa¬ 


mous historical character who 
ruled that area sixty years ago. 
Cooper, discovering that “Judge” 
Bean is a passionate admirer of 
the famous Lily Langtry, saves 
his life by pretending to be a 
friend of Lily’s and promising the 
Judge a lock of the lady’s hair 
as the price of his freedom. He 
is then faced with the problem 
of delivering on his promise. 

And now Gary, in collaboration 
with the Herald-Times and the 
Olympic Theatre, is celebrating 
the local opening of “The West¬ 
erner” by offering some hand¬ 
some cash prizes for the lock of 
hair sent in by a lady of this city 
which most closely approximates 
the hair of Lily Langtry as de¬ 
scribed in the film. 

So here’s your chance to do 
Gary Cooper a favor and yourself 
some practical good! Snip off a 
lock of your hair—an inch or two 


in length will be sufficient—wrap 
it securely in paper, and send it 
with your name and address to 
“The Westerner” Editor, c/o The 
Herald-Times. If this envelope is 
postmarked not later than mid¬ 
night, September 15, you will be 
in the running for one of the four 
cash prizes mentioned above, or 
for one of the 20 consolation 
prizes of one pair of tickets to 
“The Westerner” at the Olympic 
Theatre — depending on how 
closely your hair resembles that 
of Lily Langtry as described. 

Send in your entry today—and 
whether or not you are one of the 
lucky winners, don’t miss “The 
Westerner,” which, in addition to 
Gary Cooper and Walter Brennan, 
features Fred Stone, Doris Da¬ 
venport, Forrest Tucker and a 
star supporting cast in one of the 
most thrillingly spectacular pic¬ 
tures Samuel Goldwyn ever made. 



Gary Cooper s “kangaroo court” trial was his “most dangerous mo¬ 
ment” in “The Westerner.” Get fans to compete for prizes by telling 
about their “most dangerous moments.” 


FANS—PRIZES FOR MOST “DANGEROUS MOMENTS” 

Set this powerful human-interest stunt in your local newspaper for a several- 
day s-running publicity break that will involve wide participation among fans of 
all ages. 

Idea, as the sample publicity story shows, is to offer cooperative cash prizes 
or ducats, or both, to readers sending in the most exciting accounts of their “Most 
Dangerous Moments.” Get the newspaper to run the best entry each day with 
accompanying art and plug for “The Westerner,” and then announce the win¬ 
ners at the end of the ten days’ or two weeks’ run. 

This feature is similar in style to a syndicated feature run by Floyd Gibbons 
some years ago which proved its worth in reader interest and circulation-build¬ 
ing. Build your boxoffice grosses by getting it planted locally for townwide pub¬ 
licity on “The Westerner”! 


Page Seven 













GET FIRE EFFECT ON MARQUEE 

Sell thrilling action, adventure and spectacle, and the ticket-clicking appeal of your 
stars, with a theatre front that utilizes art, sound and lighting for attention-pulling effect. 

Build your marquee display along the lines of the setup illustrated above, which 
employs art available to you in the stills and posters. The art shown in the center space is 
from the twenty-four sheet, and should be mounted in a recessed plane behind the large 
heads, covered with red scrim and illuminated from behind with a i evo ving lg t w 11 c 1 
will give a dramatic fire effect to the scene depicted. 

The large heads on the right side of the marquee are blowups from stills Nos. 
(Cooper and Brennan), and S48 (Lilian Bond) ; and the fight scene at the left is from still 
No. 19. Stills to decorate the lobby panels are, reading from left to right, as follows: hdV, 
95 14 and S64. 

Careful attention to your marquee and front design, coupled with a modest expendi¬ 
ture for poster and still material, will give you a theatre front that will punch home the 
spectacular thrills to every passerby. 


MAKE YOUR PREMIERE 
THE TOWN S BIG EVENT! 

Use all the showmanship resources of the big- 
time movie premiere—Klieg lights, roped stanch¬ 
ions, celebrities, radio broadcast from the lobby, 
and so on—to give your opening of “The West¬ 
erner” the bigness ami importance the tremendous 
Goldwyn spectacle deserves! 

Publicize your opening well in advance, specify 
evening clothes for your invited celebrities, and 
connect with your local station to have the arrivals 
interviewed in front of a mike, with a running 
description of the event. If necessary, plant some 
juvenile autograph hunters to mob the local celebs 
for their signatures. Try to get the Mayor to attend 
and formally open your show, as well as leading fig¬ 
ures in civic, social, literary and other fields to 
make your opening of “The Westerner” one of the 
big events of the year. 


* 





RADIO EXPLOITATION 


“Kangaroo Court" On the Air 

For a radio show that combines genuine novelty with a com¬ 
pelling entertainment idea, get your local station to present a 
“Kangaroo Court” trial as a special feature. 

Make it an audience-participation show (one of the most popular 
current types of radio program), by drawing on members of the 
studio audience to act as judge, plaintiff, defendant, counsel and 
jurors. In actual working-out the show should take the general form 
of a mock trial, but the salty, rough-and-ready language of West 
Texas of the Eighties should be used instead of legal terms. Subject 
of the trial should of course be a charge of horse-stealing, and the 
“defendant” should be sentenced by jury and judge to be “hanged 
by the neck until dead.” 

The script writer of the local radio station can turn out an amus¬ 
ing show based on this idea, which will be hilarious when acted out 
by home-town folks selected from the studio audience, and reading 
impromptu from their scripts without rehearsal. As a further aid 
to you and your local station in arranging this show-selling stunt, 
mimeographed copies of the Kangaroo Court scene in “The West¬ 
erner” are available to you FREE. Write for your copy to 
EXPLOITATION DEPT., UNITED ARTISTS. 


Quizzers for Your 
Local Radio 
Question Bee 

Get a novel radio plug on 
your show by planting a series 
of questions for the “What’s My 
Name?” type of radio quiz pro¬ 
gram. The questions are adapta¬ 
ble, of course, for any type of 
quiz show, and will do a smart 
job for both the stars and “The 
Westerner,” as indicated in the 
following questions: 

1) “I’ve been a Westerner in 
motion pictures for some time, 
and now I’m one again. I’ve 
played the role of a very ancient 
man who went around the world, 
too. What’s my name?” 

2) “I’ve never been a film 
actress before, but now I’m 
starred opposite one of the tall¬ 
est leading men in Hollywood. 
And I lose a lock of my hair in 
my movie debut. What’s my 
name?” 

3) “In one picture I had to 
conduct an orchestra, and be 
taught how to wave a baton. In 
my latest I play the role of a 
man who was known as ‘the law 
west of the Pecos.’ What’s my 
name?” 

(Answers: 1) Gary Cooper, 
2) Doris Davenport, 3) Walter 
Brennan.) 


Air Western Songs 
In a Special 
Broadcast 

Give your showing of “The 
Westerner” real over - the - air 
showmanship to sell the high 
spots of your new Goldwyn hit! 
One sure-fire program idea 
would be a special show built 
around the most well-known 
Western songs, which figure 
prominently in the background 
music for “The Westerner.” Ar¬ 
range to have an important local 
choral group, of any size, render 
the program in connection with 
your opening on the picture. If 
possible, get the program to in¬ 
clude a soloist, who could be 
billed as “The Westerner.” 

Another good radio bet would 
be to have some local expert on 
Western folk lore featured on 
the air. The story of Judge Roy 
Bean is a* great tale of the West, 
and a special program built 
around it and other such stories 
—told by one who knew the 
West—would be a natural for 
radio exploitation on your open¬ 
ing. 



Bangup Radio 
Transcription 

The rapid-fire thrills, tearing suspense 
and romantic adventure that make “The 
Westerner” one of the greatest specta¬ 
cles ever filmed, have been translated 
into radio drama in a fast-moving fif¬ 
teen-minute broadcast record that your 
local station will want. Expertly adapted 
to the radio medium, and featuring the 
actual voices of Gary Cooper, Walter 
Brennan, Doris Davenport and other 
stars taken right off the sound track, the 
show will make a standout dramatic 
spot on any station’s program, and will 
command newspaper mention by virtue 
of the star names. Order the record and 
set it with your local station program 
manager! Price of the disk is $2.00, 
from United Artists Exploitation Dept., 
729 Seventh Ave., New York. 

SPOT ANNOUNCEMENTS 

For announcements on any radio program with which you have a tieup; 
for blurbs on your picture to be used with a prize ticket offer in connection with 
any local radio contest; or for commercial spot announcements—use the 50- 
word anti 100-word copy below. There are many spots during the day or evening 
on your local radio station when you can promote a brief announcement that 
will add an important shot to your show-selling campaign on “The Westerner.” 

Fifty-Word Announcement 

It’s big—it’s thrilling—it’s spectacular—it’s the most magnificent outdoor 
picture ever filmed! It’s Samuel Goldwyn’s new picture, “The Westerner,” star¬ 
ring Gary Cooper, with Walter Brennan, Fred Stone, Doris Davenport and a 
star cast. See “The Westerner” starting tomorrow at the .... Theatre—you’ll 
never forget its action, its romance, its breathless drama! 

Fifty-Word Announcement 

Pioneers fighting for existence, stampeding herds of cattle, a vast prairie 
roaring in flames—these are some of the overwhelming thrills you will behold 
when you see Samuel Goldwyn’s “The Westerner,” starring Gary Cooper, with 
Walter Brennan, Fred Stone, Doris Davenport, and a star supporting cast. Don’t 
miss “The Westerner”—the greatest action picture ever made! 

100-Word Announcement 

See roaring action on the West Texas plains in the pioneer days when old 
Judge Bean was the law! . . . See an impassioned story of the feuding, fighting 
prairies where reckless men disputed the wild lands and fought for the love of 
women! . . . See the swirling, roaring prairie fire destroy a great crop of grain; 
see a great herd of cattle hurl across the screen in a thundering stampede! You’ll 
experience all these thrills, and more, when you see Samuel Goldwyn’s new 
picture, “The Westerner,” at the .... Theatre, starring Gary Cooper, with 
Walter Brennan, Fred Stone, Doris Davenport, and a first-line supporting cast. 
“The Westerner” opens at the .... next .... You’ll call it the most sensational 
action-film since “The Hurricane”! 


Page Eight 























































NOVELTY GUM WRAPPER 

Your showmanship campaign on “The Westerner” gets a 
grand boost through a novelty with many and widely varied 
giveaway uses—a novelty known to everyone: chewing gum. 
Specially prepared for your showing is this attractively 
jacketed stick of gum, with a three-color printing job to 
send across your most direct angle in the most direct way. 
The gum, of standard quality, pure and well-flavored, is 
sold at prices to fit your needs, and can be distributed with 
effective box-office results all over town. Plan to use this 
novelty in your lobby, in all special stunts and promotions! 
Orders will be shipped ten days after receipt, freight pre¬ 
paid and C.O.D. at destination. Prices, with imprint, are: 
1M to 5M—$5.00 per M; over 5M—$4.50 per M. Available 
through 

WHITE STAR GUM COMPANY 
Fourteenth and Agnes Streets Kansas City, Mo. 

* 

RULER-BLOTTER 

Practical Novelty for Wide Distribution 

Here’s a four-in-one combination novelty that combines 
broad usefulness with arresting sales value on your show. 
Useful as a blotter, a ruler, a bookmark, and a rapid-fire 
presentation of scenes from “The Westerner,” it’s a handy 
little gadget that every kid and grownup will want. Distribute 
in schools, public and circulating libraries, and through gen¬ 
eral giveaway. Printed in handy size—9^4" x 114"—with 
ample space for your theatre imprint and playdate—on 
heavy coated blotter stock. Prices, including imprint, 1M— 
$6.00; 5M—$5.00 per M; 500—$4.50. Order direct from 
SCENE-MARK COMPANY, 221 W. 41st St., New York City. 



CUTOUT ACTION FLIP-BOOK 

Get Wide Show-Selling With Novel Gadget 

^ Here’s one for the youngsters—a novelty that’s really novel and exciting. It’s 

a perforated card containing six “movie” frames—which they clip out, staple 
together in the form of a little book, and flip to produce the action of “The 
Westerner” riding his horse. Shown here considerably reduced, the actual size of 
each frame is 2*4" x 3", with imprint space on the last picture. 

Flip books are a popular diversion for movie fans of all ages. You’ll get strong 
show-selling reaction by spreading these all over town. Prices: 1M—$6.75; 3M— 
f $6.50 per M; 5M—$6.25 per M; 10M—$6.00 per M. Prices include theatre 
imprint and playdate. (Shipping charges extra.) Order direct from SCENE-MARK 
COMPANY, 221 W. 41st St., New York City. 


“JERSEY LILY” 
FLOWER PROMOTION 

You’ve got a swell local merchant tieup in “Lily 
Langtry,” or “the Jersey Lily,” for a round-the-town 
promotion through flower shops — along with a 
smooth lobby pomotion. Arrange to have the florists 
prepare and feature a series of corsages, either “in¬ 
spired by the appearance of Lily Langtry at (name 
of theatre),” or made up of a lily and a number of 
flowers with Texas or southwest origin. Add to their 
windows with stills, and follow up the stunt with a top 
store by having a corsage sent to your theatre on the 
night of opening—to be placed next to a blowup of 
Lilian Bond in the role of Lily Langtry. 



SCHOOL ESSAY CONTESTS 

Sell the youngsters—and through the youngsters 
sell their parents—by arranging one or more prize 
essay contests in grade school and high school classes 
on the historical phases of “The Westerner.” 

One theme that’s a natural for history class treat¬ 
ment is the true epic story of the struggle between 
homesteaders and cattlemen in the West Texas coun¬ 
try of the Seventies and Eighties. The synopsis of the 
story appearing in this pressbook will give you the 
background of this situation, and the local teachers 
can supply the necessary framework of added infor¬ 
mation on which to base the contest. Specific theme 
of the essays might be: “Frontier Lawlessness in the 
Pioneer Days of Texas.” 

Another juicy theme for student essays or composi¬ 
tions is that flamboyant real-life character, “Judge” 
Roy Bean. Get students to write about his gaudy 
career, the question of whether he helped or harmed 
the Texas settlers, etc. 

Prize awards can consist of tickets to the show, or 
small cash prizes offered in co-operation with the 
newspaper. 


Promote Your Show Through 
Local School Publications 

Don’t neglect the student publications in the local 
schools as a publicity medium that’s keenly read by 
a large and important section of your local audience. 
Prime the editors with stills and stories on the picture 
and stars, and emphasize the historical angle as being 
of special interest to students. 

School bulletin boards, announcements of prizes at 
assemblies, displays or announcements at athletic 
meets, are some of the other methods of school pro¬ 
motion that the wideawake showman will take advan¬ 
tage of in selling “The Westerner” to the younger 
generation. 


RUN A POSTER CONTEST 

Work through the drawing and art classes of the local 
schools to set a poster contest on “The Westerner.” The 
spectacular quality of the story and background make it a 
particularly attractive subject for young art amateurs. 

The posters illustrated on the back cover of this press- 
hook can serve as models for treatment, supplemented by 
stills giving other material. Display the best entries in your 
lobby, with credit to the student artist—a sure-fire way of 
getting every school hoy and girl in town excited on “The 
Westerner”! 



Page Nine 




























‘The Westerner’ Roars Onto Screen! 


Samuel Goldwyn’s “The Westerner” 
Tells Flaming Story of Adventure, 
With Gary Cooper As Outdoor Hero 


Stirring Scenes 
Of Roaring West 
Blaze on Screen 


(Advance Reader) 

Against the colorful and 
adventure - filled background 
of the Old West, in the days 
when justice was adminis¬ 
tered at the point of a gun and 
roistering Judge Roy Bean loomed 
as the “Law West of the Pecos,” 
Samuel Goldwyn’s “The West¬ 
erner,” with Gary Cooper in the 
title role, will have a gala pre¬ 
miere at the .... Theatre on 
.... thru United Artists release. 

Directed by William Wyler from 
the screen adaptation by Jo Swer- 
ling and Niven Busch, “The West¬ 
erner” features in the cast which 
supports Cooper such notable 
players as Walter Brennan, Fred 
Stone, Doris Davenport, Lilian 
Bond, Forrest Tucker and Paul 
Hurst. The setting of the story is 
Vinegarroon, Texas, in the roaring 
days of the ’80’s when there raged 
a bitter and long protracted battle 
between the cattlemen, original 
settlers of the land, and the home¬ 
steaders, who sought to till the 
land which they homesteaded under 
the law. 

Just when this battle is reaching 
a peak, the Westerner, a roving 
cowboy named Cole Harden, drifts 
into town and finds himself entan¬ 
gled in the vicious “Law West of 
the Pecos.” But the Westerner is a 
wily adventurer, fearless and bold, 
and when he comes to grips with 
wily Judge Bean, he proves a 
shrewd opponent. Discovering that 
Judge Bean’s idol is the fabulous 
and beauteous Lily Langtry, the 
stranger tells the Judge that he 
has met the Jersey Lily and knows 
her well. This news intrigues the 
Judge and he manages to have Cole 
reprieved until further evidence in 
the trumped-up case against him 
is brought in. 

Smash Climax 

The story reaches a smash cli¬ 
max in the scene where the cattle¬ 
men and Bean’s henchmen set fire 
to the hundreds of homesteads and 
farms throughout the area. Cole 
realizes that the time has come for 
a showdown with Judge Roy Bean. 
He follows the weatherbeaten, 
grimy old man to Fort Davis 
where Lily Langtry is to make her 
long-promised visit. How Cole 
waylays the Judge just as the gor¬ 
geous actress is about to step be¬ 
fore the footlights and what hap¬ 
pens when guns are fired provides 
the story with a swift, action-filled 
ending. 

More than eight and a half 
miles of virgin roads were built 
by the Samuel Goldwyn company 
preceding the filming of “The 
Westerner” on location at Goldwyn 
City, Arizona, near Tucson. The 
roadway crossed a mountain range 
and meandered over forests of 
cholla and sahuaro cacti. In all, the 
company remained on location for 
four intensive weeks, during which 
time the largest herd of cattle ever 
photographed in movies passed be¬ 
fore the cameras. A herd of seven 
thousand was photographed as it 
crossed the Mexican border to 
Arizona. Among the most unusual 
sets constructed for the film is the 
saloon—a replica of that infamous 
liquor dispensary in which Judge 
Roy Bean held his court and ruled 
as the sole law west of the Pecos. 



Doris Davenport and Gary Cooper furnish the heart throbs and 
romantic thrills in Samuel Goldwyn’s “The Westerner,” the flaming 
story of an era, which is slated for its premiere at the .... Theatre 
on ... . thru United Artists release. 


31B — Two-Col. Scene (Mat .30; Cut .50) 


SAMUEL GOLDWYN 

Presents 

GARY COOPER 

in 

“THE WESTERNER” 

with 

WALTER BRENNAN 

Fred Stone Doris Davenport 

Directed by William Wyler 
Screenplay by Jo Swerling and Niven Busch 
Released thru United Artists 

THE CAST 


Cole Harden 
Judge Roy Bean 
Caliphet Mathews 
Jane-Ellen Mathews 
Wade Harper 

Lily Langtry. 

Chickenfoot . 

Southeast . 

Mort Borrow 
King Evans 

Teresita . 

Bart Cobble 

Juan Goinez. 

Homesteader . 

Second Homesteader 
Shad Wilkins. 


.Gary Cooper 

Walter Brennan 

.Fred Stone 

Doris Davenport 

.Forrest Tucker 

.Lilian Bond 

Paul Hurst 
Chill Wills 
Charles Halton 
Tom Tyler 

.Lupita Tovar 

.Dana Andrews 

Julian Rivero 
Roger Gray 
Arthur Aylesworth 
.Trevor Burdette 


TECHNICAL STAFF 


Produced by. 

Directed by. 

Screenplay by 

Based upon an original story by 

Cinematographer . 

Art Director. 

Musical Director. 

Set Decorator. 

Costumes . 

Film Editor 

Sound Technician. 

Assistant Director. 


.Samuel Goldwyn 

.William Wyler 

Jo Swerling and Niven Busch 

.Stuart Lake 

.Gregg Toland, A.S.C. 

.James Basevi 

.Dmitri Tiomkin 

.Julia Heron 

Irene Saltern 
Daniel Mandell 
Fred Lau 
Walter Mayo 


The Story 

(Not for Publication) 


“The Westerner” is the story of a man and an era; of a new land and 
its struggle to lift itself from the domination of an amazing force, a 
personality so strong that today, after sixty years, its presence is still 
felt across the broad acres of the western end of Texas. 

In the ’80’s in this section there is a bitter battle in progress between 
the cattlemen, original settlers of the land, and the homesteaders, who 
seek to till the land which they have homesteaded. Among the farmers 
and leaders in the fight to preserve their homesteads is the Mathews 
family, with Jane-Ellen working alongside her father. The cattlemen 
threaten her with the wrath of Judge Bean, leader of the cattlemen. 

The Judge himself holds outdoor court in Vinegarroon. He is a be¬ 
draggled, bearded individual, the sole “Law West of the Pecos.” Presently, 
a prisoner is brought into Judge Bean’s saloon. He is Cole Harden, 
falsely accused of stealing a horse. During the jury’s deliberation Cole 
discovers that the Judge worships Lily Langtry, the beauteous “Jersey 
Lily.” Cole tells the Judge that he has met the Lily and knows her well. 

The Judge is stunned. The wily Judge maneuvers to have Cole reprieved 
until further evidence is brought in. Cole must live so that he can 
present the Judge with a lock of the Lily’s hair. 

Cole spends the night with the besotted Judge and only manages tp ^ 
get away from the saloon by stealing the old man’s gun. Continuing his ^ 
journey towards California, Cole happens to stop at the farm of the 
Mathews. Jane-Ellen convinces him of the rightness of the homesteaders’ 
cause and his sense of justice urges him to remain in the vicinity for 
a while. 

Groups of men talk of going to Vinegarroon to lynch Judge Bean. Cole, 
realizing the folly of such a move, goes into town to warn the old man. 

Cole declares himself on the side of the farmers. The infuriated Judge 
is about to set upon him when he remembers the lock of hair. He 
promises to round up the cattle on the range. 

Cole and the Judge set out on their trip. When the cattle are prac¬ 
tically all rounded up, Cole hands Bean the lock of Lily’s hair—which he 
clipped from Jane-Ellen’s head. 

A few nights later the homesteaders are celebrating their successful 
completion of the growing season. In the midst of the celebration a this ' 
pillar of smoke is seen rising on a distant hill. Cole realizes that the 
treacherous old Judge has gotten what he wanted from Cole and now 
his desperadoes are burning the crops and homes of the farmers. Jane- 
Ellen’s father is buried in a rough wooden coffin. Cole knows now that 
he can never go to California. His place is here and his every effort must 
be bent in establishing justice and peace in this land. 

It is the night of Lily Langtry’s long promised visit to Fort Davis. 

A lone figure has arrived in the theatre—it is Judge Roy Bean. In a 
moment the overture is over and the curtain rises. But instead of the £ 
gorgeous English woman, it is Cole Harden—with both guns drawn. 

After an exchange of fire, the Judge slumps to the floor. Cole rushes 
from the stage and picks him up. He escorts him to the Jersey Lily. 

Judge Bean kisses her hand—then slumps against Cole, dead. 

Sometime later, Cole returns to find Jane-Ellen and together they begin 
to build a new home for their future happiness on the range. 



Walter Brennan as roistering Judge Bean and Gary Cooper as a 
quick-on-the-trigger cowboy match wits and words in a tense and ex¬ 
citing scene from Samuel Goldwyn’s “The Westerner,” a spectacular 
romance of the old West, which will open at the .... Theatre on ... , ^ 

thru United Artists release. 

33B — Ttvo-Col. Scene (Mat .30; Cut .50) 


Page Ten 













































Cooper Stars in Great Outdoor Epic! 



Walter Brennan, “The Law West of the Pecos,” conies face to face 
with the whiplash fury of Doris Davenport, a homesteader’s daughter, 
while Cowboy Gary Cooper looks on in a big scene from Samuel Gold- 
wyn’s “The Westerner,” the roaring spectacle of the old West, now on 
view at the .... Theatre. 

36B — Two-Col. Scene (Mat .30; Cut .50) 

Lilian Bond Glitters 

As “The Jersey Lily” 

^ The “original glamour girl!” The most beautiful woman since 
Venus! The queen of fashion! Such are only a few of the titles 
bestowed upon the late Lily Langtry, favorite of kings and 
reigning star of the elegant ’80’s, who is being portrayed on 
the screen for the first time in Samuel Goldwyn’s production, 
“The Westerner,” which stars Gary Cooper and will start a 

run at the .... Theatre on ... . 
thru United Artists release. 

To Lilian Bond, crisp young 
English beauty, fell the difficult 
honor of portraying this gorgeous 
“Jersey Lily,” and she was not at 
all unmindful of the responsibili¬ 
ties involved in the assignment. 

So much legend and aura of ro¬ 
mance surrounds the “Lily” that 
the task of recreating her on the 
screen was a dangerous one. But 
Lilian Bond had grown used to 
overcoming obstacles. 

In the first place Lilian was 
raised in a convent, so all of her 
early training, as well as her par¬ 
ents’ wishes, were against a stage 
career. By clever maneuvering, 
however, she convinced her parents 
she could act when they saw her 
in a Christmas pantomime at the 
London Hippodrome. After touring 
with the pantomime, she secured 
a part in “Piccadilly Revels,” 
where her dancing ability stood her 
in good stead. Later, she appeared 
in London in the leading role in a 
C. B. Cochran Revue. In New York, 
she appeared in “The Scandals,” 

“Stepping Out,” “Follow Through,” 

“The Wife’s Away,” “Three in 
One,” “Springtime for Henry” and 
“Accent on Youth.” 

Standing five feet three in her 
slippers, Lilian weighs 118 pounds, 
has auburn hair and hazel eyes. 


STATISTICS! 


Walter Brennan knows exactly 
how a cat feels—he died nine times 
for one scene in Samuel Goldwyn’s 
“The Westerner,” the adventure 
drama of the Old West, which stars 
Gary Cooper and opens at the .... 
Theatre on .... In “The West¬ 
erner,” he dies as he is about to 
realize his life’s ambition to meet 
his idol, Lily Langtry, the beau¬ 
teous English actress. He is killed 
by Cooper in a gun duel in the 
picturesque old Grand Opera House 
of Fort Davis, Texas. Walter first 
expired on the screen twelve years 
ago, playing a bit in “Smilin’ 
Guns,” a rip-roaring Western. 


She loves dogs and cats, rides 
horseback daily when not working 
and plays a fine game of badmin¬ 
ton. Green is her favorite color. 
She considers her best role was in 
“The Old Dark House.” She would 
like to be able to play some musi¬ 
cal instrument, but never seems to 
find time to practice, so she plays 
the radio and pretends she is giv¬ 
ing a fine artistic performance on 
it. Dancing is her favorite recre¬ 
ation. 


Gary Cooper, Idol of Film Fans, 

Is Hero of Thrilling Adventures 

In Goldwyn’s New Film Spectacle 

_ <*>- 

Hollywood’s No. 1 Silent He-Man 
Is Serious About Hobbies and People 

Gary Cooper is a symbol of calm and judicial indolence. 

While the fantastic world of pictures roars around him, he 
reserves the right to drape his long and awkward legs over 
two chairs and to speculate on the bustle of men at work. Of 
all the actors in Hollywood he is an exponent of the philosophy 
of still-motion. 


And yet, it is important to re¬ 
member that this Cooper of 1940, 
although more lines are etched on 
his face, is the same grown boy 
whom Samuel Goldwyn twelve 
years ago experimented with in 
“The Winning of Barbara Worth.” 
He was shy then, aware of his ap¬ 
prenticeship. He refused a tent 
next to the glitter actors, and chose 
instead quarters in the slums of 
the canvas film city. He was still 
as shy as then, when he starred 
recently in Goldwyn’s newest pro¬ 
duction, “The Westerner,” which is 
slated for a local premiere at the 
.... Theatre on ... . Observed 
on the Goldwyn location set at 
Goldwyn City, Arizona, near Tuc¬ 
son, it was noticeable that he was 
bashful in the company of his sup¬ 
porting players. 

Cooper was once a cartoonist so 
he is constantly on the alert for 
the absurdities and melodramatics 
of life. His interest is aroused by 
those who, in the scheme of cine¬ 
matic things, are unknown outside 
of Hollywood. Never one to seek 
conversation, he hitches his chair 
to overhear the chatter of extras 
and their adventures. His closest 
associates, therefore, are the grips, 
the carpenters and laborers who 
work with him in pictures. 

During the formative period of 
his screen career, he was the most 
glamorous of bachelors, and was 
linked romantically with some of 



the most tempestuous women in 
the film city. This gap between his 
former supposedly glamorous self 
and the present Gary Cooper is ex¬ 
plainable. His attitude toward life 
is highly fatalistic. “Things are 
what they are because they are 
that way,” he says. “If I get into 
something, I let it carry me along 
until I get tired of it, and then I 
do something else. If you do that 
you don’t have to worry. Too 
many people worry. I won’t.” 
Strange man, this lean former cow¬ 
boy from Montana. 


Gary Cooper, the idol of millions of film fans, is a shootin’- ridin’- 
fightin’ cowboy in Samuel Goldwyn’s new roaring spectacle of the old 
West, “The Westerner,” which will have its local premiere at the .... 
Theatre on .... thru United Artists release. 

38B — Two-Col. Scene (Mat .30; Cut .50) 


Native Cowboys 
Get Outsmarted 
By Movie Crews 


Cowboys in the Southern Ari¬ 
zona area who watched a Holly¬ 
wood troupe arrive there to make 
Samuel Goldwyn’s “The West¬ 
erner,” the new film now playing 
an engagement at the .... The 
atre, were grievously disappointed 
when the Hollywood cowboys out¬ 
smarted them in several horse 
deals. 

Gary Cooper, star of the film 
based on the life of Texas’ famed 
Judge Roy Bean, was on location 
near Tucson with a company of 
250 when the cowboys from 
ranches as far as 100 miles distant 
stormed the set. 

They brought all manner of 
horses for sale, expecting a quick 
clean-up at extortionate prices, but 
Cooper and the Hollywood cowboys 
—some of them former round-up 
champions — fooled them com¬ 
pletely. 

Cooper was offered two cow 
ponies at $150 each, but since he 
knows something about horses—he 
was born on a Montana ranch—he 
purchased the pair at $75 for one 
and $50 for the other. 

Archie Stout, one of the film 
company’s special effects camera¬ 
men, tossed a coin for double or 
nothing with a Prescott cow- 
puncher and walked off with his 
prize—gratis. 

But the best deal was made by 
Mrs. Walter Brennan, wife of the 
character actor who plays the role 
of Judge Bean in the film. Mrs. 
Brennan took a five dollar option 
on a horse and immediately offered 
it for sale to the visiting cowboys. 
She took the average of their offer¬ 
ings and paid this amount, less ten 
dollars, to the original owner. This 
horse was purchased unknown to 
Brennan and was presented as a 
surprise gift. 

All these deals, and a few others, 
convinced the Arizona horse 
traders that they had made a mis¬ 
take when they decided that the 
Hollywood cowboys were suckers. 

“The Westerner,” which is being 
released thru United Artists, was 
directed by William Wyler, and 
others in the cast with Cooper and 
Brennan include Fred Stone, Doris 
Davenport, Lilian Bond, Forrest 
Tucker and Paul Hurst. The story 
was adapted for the screen by Jo 
Swerling and Niven Busch. 



Lilian Bond as Lily Langtry in 
“The Westerner” 

46A — One-Col. Head 
(Mat .15; Cut .25) 


Langtry, Texas, 

Is Still on Map 

Did you know that there was a 
town called Langtry, Texas, named 
after the famous Lily Langtry, 
most glamorous woman of England 
in the last century? 

Did you know that the famed 
“Jersey Lily,” favorite of British 
royalty and toast of two continents, 
personally went to Texas to be 
present at the renaming of the 
town of Vinegarroon in her honor? 

These facts, buried in the mass 
of great American history, are 
brought to the screen in the new 
Samuel Goldwyn production, “The 
Westerner,” in which Gary Cooper 
is starred at the .... Theatre. 

In “The Westerner,” which Wil¬ 
liam Wyler directed for United 
Artists release, the “Jersey Lily,” 
whose renown in her day outranked 
even that of most motion picture 
stars, is portrayed on the screen 
by Lilian Bond, noted British 
actress. 


AUTHENTICITY! 


Wanted — one authentic 
Confederate salute! 

An unusually simple re¬ 
quest it would seem, but it 
proved difficult enough to 
delay William Wyler in di¬ 
recting a scene with Gary 
Cooper for Samuel Gold¬ 
wyn’s “The Westerner,” 
which is now on view at the 
.... Theatre. 

The scene, interpolated in 
the picture showed a group 
of actors headed by the 
beauteous Lily Langtry, on a 
stage of a small Texas the¬ 
atre enacting a scene from 
a drama of the Civil War. 
Wyler, always meticulous, in¬ 
sisted that the salute be cor¬ 
rect. Search finally revealed 
that the Confederate salute 
was no different from the ac¬ 
cepted U. S. Army one, as 
General Robert E. Lee was a 
former West Pointer. So 
shooting continued. 


Page Eleven 





























Roistering Judge Bean Portrayed 
By Scene Stealer, Walter Brennan 



Walter Brennan as Judge Roy Bean 
in “The Westerner” 


45A — One-Col. Head 
(Mat .15; Cut .25) 


BEAN ESCAPADES 
TOLD AT STUDIO 
BY EYE-WITNESS 

Gary Cooper recently shook 
hands with a man who heard 
Texas’ historic Judge Roy 
Bean sentence eleven cowmen 
to their deaths, who saw Bean 
escape from a hanging and 
who took part in the activities 
prior to Bean’s trip to Fort Davis 
to see the beauteous Lily Langtry. 

Cooper shook hands with him 
and got him a job. 

The man is 82-year-old Cal 
Cohen, former clown and associate 
of Bean’s as bartender in his com¬ 
bination saloon and courthouse and 
later as friend of the redoubtable 
saloonkeeper who forced his rul¬ 
ings upon a frontier population 
“West of the Pecos.” 

Cohen’s identity was revealed 
when he visited the set of Samuel 
Goldwyn’s “The Westerner,” which 
stars Cooper and is slated to begin 
a run at the .... Theatre on 
.... He came at the invitation of 
Director William Wyler who de¬ 
sired first-hand information about 
Bean, whose part in the film is 
played by Walter Brennan. 

When Cohen’s association with 
the Judge was confirmed by letters 
and other documentary evidence 
Star Cooper pleaded with Producer 
Goldwyn to give the old man a job. 

Shortly after that Cal Cohen 
was again behind the bar of Judge 
Roy Bean’s saloon. 

“Twenty years of my life were 
in close association with Bean,” 
Cohen revealed. “He was the 
West’s most talked-about man in 
the early eighties. I saw at least 
a dozen men shot down in his 
saloon. He was a frightening per¬ 
son, almost completely illiterate, 
who nominated and elected himself 
justice of the peace in the little 
Texas town of Vinegarroon. 

“His one virtue was his love for 
Lily Langtry whom he never got 
to see after all his plans. She 
never stopped at Fort Davis as was 
advertised — she merely passed 
through Texas by train at a later 
date. Bean ordered me and a few 
other friends to hold up the train 
and bring her into Langtry. For¬ 
tunately we never got that far. He 
died from a natural death and I 
attended his funeral. I think Mr. 
Brennan has copied his character 
perfectly.” 


Famous Character Actor Is Seen 

As “The Law West of the Pecos” 


The current year marks the eleventh anniversary of Walter 
Brennan’s activities as a “scene stealer.” Which is to say that 
this well-known character actor has been working in films 
steadily for the last decade, for it was when he was making 
his debut as an actor that he was first dubbed “scene stealer” 
by the star of the film. 


Samuel Goldwyn had seen him 
among the crowds working in 
“Wedding Night” and marked him 
as a face to remember for future 
casting. Then, when Goldwyn was 
looking for an actor to play “Old 
Atrocity” in “Barbary Coast,” he 
remembered Brennan and put him 
under contract, starting him off 
with a role which is still remem¬ 
bered. 

A Busy Actor 

From that time on Brennan has 
been among the most steadily em¬ 
ployed character actors in the film 
industry. Currently he is appear¬ 
ing in Samuel Goldwyn’s Gary 
Cooper starring vehicle, “The 
Westerner,” now on view at the 
.... Theatre. However, he had not 
intended to become an actor when 
he first arrived on the West Coast 
some fifteen years ago. Born in 
Lynn, Massachusetts, Brennan had 
enlisted in Boston in the 26th Di¬ 
vision and was badly gassed in the 
World War. When he was de¬ 
mobilized he vainly looked for 
work in the east and, having no 
luck, moved gradually westward, 
finally ending up in the California 
real estate business. 


Following the collapse of a real 
estate boom in Los Angeles, Bren¬ 
nan found himself jobless and with 
a wife and three children to sup¬ 
port. So he tried motion pictures. 
For some time he eked out a 
meagre living with extra roles, 
vainly trying to make producers 
believe that he could play old men 
with the proper amount of pathos 
and humor. Finally Samuel Gold¬ 
wyn cast him as “Old Atrocity” 
and Brennan won immediate recog¬ 
nition as an important film per¬ 
sonality. 

Picture Hits 

Walter Brennan is best remem¬ 
bered for his work in “Come and 
Get It,” “Seven Keys to Baldpate,” 
“The Buccaneer,” “The Adventures 
of Tom Sawyer.” “The Cowboy 
and the Lady,” “Kentucky,” “The 
Story of Vernon and Irene Castle” 
and “They Shall Have Music.” 

In “The Westerner,” which was 
directed by William Wyler for 
United Artists release, Brennan 
impersonates the roistering, besot¬ 
ted Judge Roy Bean, who adminis¬ 
tered justice at the point of a gun 
and established himself as the sole 
“Law West of the Pecos.” 



Handsome he-man Gary Cooper outwits Walter Brennan in this swift- 
moving, actionful scene which takes place during the unreeling of 
Samuel Goldwyn’s “The Westerner,” the sweeping spectacle of the old 
West, slated for its premiere at the .... Theatre on ... . 

35B — Two-Col. Scene (Mat .30; Cut .50) 


Old-Time “Opry Houses” 
Shown in Goldwyn Film 


It’s a far cry from the Roxys, the Radio City Music Halls 
and the Grauman’s Chineses of today to the tiny gas-lit “Opry- 
Houses” of the ’80’s. But the gap was bridged in one span in 
Samuel Goldwyn’s “The Westerner,” the new film production 

<!>- 


starring Gary Cooper and slated 
to begin a run at the .... Theatre 
on ... . 

Art Director James Basevi un¬ 
dertook to construct in perfect de¬ 
tail the famous old “Grand Opera 
House” of Fort Davis, Texas, noted 
frontier theatre where appeared 
most of the great names of the 
theatre at one time or another 
prior to its demolition not so long 
ago. 

The Fort Davis Grand Opera 
House was a one-night stand that 
broke the jump between Fort 
Worth, Texas, and El Paso, and 
was as well known in its day as 
was the “Birdcage Theatre” at 
Tombstone. Although Fort Davis 
was a very small town, the opera 
house was as luxurious and elab¬ 


orate as any theatre in a large 
city, Basevi pronouncing it a gem 
of architecture of the period. Seat¬ 
ing only four hundred, its elab¬ 
orate fixtures were made in Paris, 
its hangings in Brussels and its 
furnishings from the best design¬ 
ers in New York. Only the garishly 
painted curtain testified to the 
taste of most of the town’s in¬ 
habitants. 

It is in the Grand Opera House 
that Gary Cooper and Walter Bren¬ 
nan enact the final sequences in 
“The Westerner,” where Brennan 
as Judge Roy Bean meets his 
dream-girl, Lily Langtry, who ap¬ 
pears in the theatre with a reper¬ 
tory company. 



This lovely and glamorous dusky blonde is Doris Davenport, who plays 
the feminine lead opposite he-man Gary Cooper in Samuel Goldwyn’s 
“The Westerner,” the sweeping and spectacular romance of a flaming 
era, which will have its first showing at the .... Theatre on ... . 
thru United Artists release. 

40B — Two-Col. Star Head (Mat .30; Cut .50) 

Doris Davenport Looms 
As New Hollywood Star 


The old Hollywood idea that an “extra never gets a break” 
has again been definitely disproved; this time the girl had to 
go to New York, acquire a new name, lie a little and thus build 
the glamour that made her a leading lady. 

<*>-- 


The girl is Doris Davenport, re¬ 
cently a photographic model in 
New York, who was selected by 
Samuel Goldwyn to play the lead¬ 
ing feminine role in support of 
Gary Cooper in “The Westerner,” 
the new film production now at the 
.... Theatre. 

But Doris did not secure the 
break under her own name. She 
was tested and signed as Doris 
Jordan, the pseudonym she has 
been using since she left Holly¬ 
wood for New York in disgust two 
years ago. It was only after the 
contract was signed that her studio 
realized that she was the same girl 
who appeared five years ago for 
Goldwyn in the chorus of “Kid 
Millions,” later being assigned to 
a small part in the same picture. 

In the East Doris, under her 
new name, secured work with the 
John Powers Agency and became 
one of the most sought after com¬ 
mercial models. Spotted by a talent 
scout for the Selznick Studios, 
Doris was tested for the role of 
Scarlett O’Hara. The test was so 
successful that she was brought to 
Hollywood. 

Doris was born in Moline, Illi¬ 
nois, on New Year’s Day, 1917. 
When she was a child, the family 
moved to Richmond, Virginia, 
where her father was transferred 
by his company. She attended Bur¬ 
roughs High School and entered 
motion pictures while still a stu¬ 
dent there. Five feet four inches 
tall, she weighs 120 pounds, has 
ash blonde hair and hazel eyes. She 
is extremely athletic, riding ex¬ 
ceedingly well. Also swims, plays 
tennis and all forms of outdoor 
exercise. 

She lives in a white cottage not 
far from the Goldwyn Studio, but 
rides to work in a Ford coupe. She 
eats three square meals a day and 


Popular Tunes 

Popular tunes of the ’80’s, 
when Judge Roy Bean was 
the “Law West of the Pecos,” 
will be heard again in Sam¬ 
uel Goldwyn’s production of 
“The Westerner,” which 
stars Gary Cooper and is the 
current feature at the .... 
Theatre thru United Artists 
release. Among the songs in 
the line-up are “Portland 
Fancies,” “Varsovienne,” “My 
Beautiful Creole Belle,” 
“Tenting Tonight,” “While 
Strolling Through the Park 
One Day,” “Come Home 
Father” and “Are You Going 
To The Ball This Evening?” 


goes to motion pictures three or 
four times a week. Doesn’t care for 
domestic duties but can bake a 
good lemon pie if the occasion de¬ 
mands. 



Gary Cooper as the star of 
“The Westerner” 

42A — One-Col. Scene 
(Mat .15; Cut .25) 


Herd of Cattle 
For Big Scenes 

The largest herd of cattle ever 
photographed in movies appears in 
the Samuel Goldwyn production, 
“The Westerner,” which stars 
Gary Cooper and will start a run _ 
at the .... Theatre on ... . thru ^ 
United Artists release. A herd of 
seven thousand was photographed 
as it crossed the Mexican border 
in Arizona, the scene of the story 
which takes place in the frontier 
days of the ’80’s. 

Many weeks of intensive shoot¬ 
ing took place on location in Gold¬ 
wyn City, Arizona, near Tucson. 
During this period more than eight 
and one-half miles of virgin roads 
were built by the company—these 
crossed a mountain range and \ 
meandered over forests of cholla 
and sahuaro cacti. 


Page Twelve 




























FRED STONE HAS 
ROLE AS FARMER 
IN GOLD WYN FILM 


Well Known Actor 

Is Ardent Film Fan 

Standing on his head on a 
tight wire, Fred Stone made 
his entrance into the the¬ 
atrical world fifty-eight years 
ago. But it didn’t take him 
long to get his feet firmly 
planted on the ground, and there 
they have remained in his chosen 
profession. Currently playing the 
role of Caliphet Mathews in sup¬ 
port of Gary Cooper in Samuel 
Goldwyn’s “The Westerner” at the 
.... Theatre, Stone owes his early 
inspiration to an old-fashioned 
carnival company which visited his 
native Valmont, Colorado. 

After practicing for a year, he 
became a member of the small 
wagon circus and for nine years 
traveled to every corner of the 
country, continuously adding to 
his accomplishments as a per¬ 
former. Then he and his brother 
formed a one-night-stand stock 
company and traveled through min¬ 
ing towns in stage coaches doing 
a play called “Double Uncle Tom’s 
Cabin.” In Galveston, Texas, Stone 
met Dave Montgomery and shortly 
afterward they began the team of 
Montgomery and Stone, which be¬ 
came the greatest theatrical duo in 
the country. 

Rising to stardom, their greatest 
hits included “The Red Mill,” “Old 
Town,” “The Lady of the Slipper,” 
“Chin Chin,” “Tip Top,” “Stepping 
Stones” and “Criss Cross.” Their 
most spectacular success was “The 
.Wizard of Oz,” which ran in New 
York and Chicago for more than 
four years. 

Stone made his motion picture 
debut in 1917, shortly after the 
death of Montgomery. His best 
known films include “Alice Adams,” 
“The Trail of the Lonesome Pine,” 
“The Farmer in the Dell,” “The 
Count of Arizona,” “Grand Jury,” 
“House in the Country,” “Taking 
the Town,” “Not Wanted.” 

Stone has three daughters, Dor¬ 
othy, Paula and Carol, all of whom 



Doris Davenport and Gary Cooper 
in “The Westerner” 


41A — One-Col. Scene 
(Mat .15; Cut .25) 


have achieved success on the stage 
and screen. They live in a large 
rambling house in the San Fer¬ 
nando Valley where they lead a 
real rural existence. The actor lost 
his interest in aviation after a 
plane crash in Connecticut when he 
broke every bone in his body and 
doctors predicted that he would 
never dance again. Within a year, 
however, he danced in a Broadway 
show with his daughter Dorothy. 

In “The Westerner,” Stone plays 
the role of a hardy Western home¬ 
steader, and others in the cast be¬ 
sides Cooper include Walter Bren¬ 
nan. Doris Davenport and Forresl 
Tucker. 


SPECTACULAR SCENES AND CHARACTERS IN “THE WESTERNER’’ 



THIS IS A PICTORIAL EYE-VIEW of some of the dramatic and spectacular scenes which highlight the sweeping romance and drama of 
Samuel Goldwyn’s “The Westerner,” which stars Gary Cooper, with Walter Brennan, Doris Davenport and Lilian Bond featured, and which 
will have its premiere at the .... Theatre on ... . thru United Artists release. 

29D — Four-Col. Scene (Mat .60; Cut 1.00) 


OLD TIME SALOON 
BUILT AT STUDIO 


One of the most impressive and 
realistic sets created for Samuel 
Goldwyn’s “The Westerner,” the 
new film production starring Gary 
Cooper and starting a run at the 
.... Theatre, is a saloon of the 
1880 vintage. It is plainly a dive— 
a replica of that infamous liquor 
dispensary in which Judge Roy 
Bean of Texas held his court and 
ruled as the sole law west of the 
Pecos. 

In this saloon important his¬ 
torical events transpire, with Wal¬ 
ter Brennan, impersonating Judge 
Bean, and Gary Cooper starring in 
the role of a stranger who defends 
the right of homesteaders to settle 
down upon and cultivate the free 
range. 

There are many drinks served 
in this barroom, including the Bean 
specialty, a fiery fluid then popular 
under the brand name of “Canada 
Rye.” And Cooper, under the direc¬ 
torial whip-lash of William Wyler, 
had to drink much of it. 

Cooper didn’t really mind, for 
the rye served to him was harm¬ 
less; it was nothing more spiritous 
than water spiked with amber-col¬ 
ored vegetable dye. It isn’t exactly 
palatable, but no matter how much 
you drink, you can still stand on 
your feet like a he-man. 

The exhibits on the bar shelf, 
however, were the rea,l thing. Beer 
that was displayed was the one- 
half-of-one percent “near” beer of 
our own dear departed Prohibition 
era. This brew, incidentally, is 
harder to get now than the real 
stuff was in the days when real 
beer drinking was a moral trans¬ 
gression and the possession of it a 
criminal offense. This “near” beer 
is used in films as a safeguard 
against possible complaints by sab- 
batically-minded committees, and 
it costs a king’s ransom—some 
three times the price of the genu¬ 
ine article. 


Flaming Story of a Past Era 
In Lurid Career of Roy Bean 


Of all the lurid characters produced by the Old West, few 
equalled and none surpassed Judge Roy Bean—The Law West 
of the Pecos—for sheer improbability. And of all the fantastic 
aspects of his career and character, the strangest was surely 
his long-distance, one-sided romance with Lily Langtry, whom 
he never met and never even saw. 

When Bean conceived his passion for Mrs. Langtry—a picture of her 
in the London Illustrated News was responsible—he became at once 
her devoted admirer and indefatigable publicist. He was the Law West 
of the Pecos and through his efforts she became the patron saint of 
the gentry west of the Pecos, whether they liked it or not. 

The good judge was in the habit of fining heavily, or in extreme 
cases shooting, those who did not agree with his evaluation of the 
Langtry face and form. And over his emporium, the walls of which were 
completely covered with pictures of la Langtry, was this sign: 

The Jersey Lilly 

Saloon Court House 

Judge Roy Bean The Law West of the Pecos 

Justice of the Peace Whiskey, Wine and Beer 

(The extra “1” in “Lily” was the fault of a drunken sign painter.) 

Judge Bean seems to have possessed a remarkable personality in spite 
of his unprepossessing appearance. He was a powerfully stocky man 
of middle height. He had a white beard and wore extremely sloppy 
clothes. He carried his head slightly on one side due to an injury re¬ 
ceived in his youth when he killed a Spanish officer over a woman. 

His antecedents and birthplace are unknown, although it is probable 
that he came from Kentucky. From the age of sixteen on he wandered 
around the southwest, working in saloons, gambling, prospecting and, at 
all times, exercising his gift for getting into trouble. 

He had married, had four children, been divorced and was well into 
middle age when he turned up at the town of Eagle Rock alongside 
the Pecos River. It was expected that the final join-up of the Southern 
Pacific would occur there, and Bean arrived with a wagon-load of whis¬ 
key and canned goods to reap a few profits from the Chinese and Irish 
labor gangs. He promptly named himself Justice of the Peace and re¬ 
named the town Vinegarroon after the out-size scorpions that abounded 
there. He headquartered in a tent with a crude bar for liquor at one end 
and a bar for crude justice at the other. 

When the railroad doublecrossed him and came through eight miles 
distant, he moved over there. He built a shack he named the “Jersey 
Lily” as it was at this time that his love for Mrs. Langtry began to 
bloom. 

Judge Bean’s exploits receive special notice in the new Samuel Gold- 
wyn motion picture, “The Westerner,” now showing at the .... Theatre, 
with Gary Cooper starred and Walter Brennan impersonating the spec¬ 
tacular judge. 


FRONTIER HOMES 
ARE RE-CREATED 


Julia Heron, set dresser and 
interior decorator for Samuel 
Goldwyn for the past twelve years, 
was worried for the first time in 
her career when she was given the 
job of decorating the sets for “The 
Westerner,” new Gary Cooper star¬ 
ring vehicle opening at the .... 
Theatre on ... . 

Acting as unofficial adviser on 
home decoration to some hundreds 
of thousands of housewives 
throughout the world is a pretty 
heavy responsibility for any 
woman, and ordinarily Julia bears 
it lightly. But she worried about 
her sets for “The Westerner,” be¬ 
cause the period covered in the pic¬ 
ture presented some tough angles. 
Furniture, she discovered, was of 
no style or period in those days 
and it was only by the greatest 
effort that she was able to find 
anything quite as unattractive as 
most of it turned out to be. 

The characters protrayed in the 
picture are people who have to 
struggle for a living from cattle 
and new land and they had small 
time or inclination to make their 
homes beautiful. So Miss Heron did 
the best she could under the nar¬ 
row circumstances and hopes that 
everyone will understand that the 
interiors in “The Westerner” are 
true to the period and the people 
and not her representation of how 
the ideal modern prairie home 
should look. Those were wild and 
woolly times, and the approach to 
home-making was extremely prim¬ 
itive. 

But Miss Heron did have a 
chance to do herself proud when 
she decorated the lovely Regency 
interiors in “Wuthering Heights” 
and she was delighted with the 
modern settings which were exhib¬ 
ited in “The Cowboy and the 
Lady.” Those were jobs which 
really gave her something to sink 
her teeth into. 


Page Thirteen 
























Gary Cooper, Doris Davenport and Walter Brennan are the Big Three who contribute to the romance, 
drama and action of Samuel Goldwyn’s new roaring epic of the old West, “The Westerner,” which depicts 
the roistering period when Judge Bean ruled as “The Law West of the Pecos,” and starts an engagement 
at the .... Theatre on ... . 

30C — Three-Col. Scene (Mat .45; Cut .75) 


Spectacle of Old West 
In troduces New Player 

Forrest Tucker, six-foot-four foster son of Banker Herman 
Sartorious is one of Hollywood’s newest contenders for film 
fame and is currently featured in Samuel Goldwyn’s “The 
Westerner,” the Gary Cooper starring picture currently on 
view at the .... Theatre. Tucker came to Hollywood several 
months ago from his native city, Arlington, Va., and was 

almost immediately given a test by 


Hobbies of Stars and Players 
Reveal Many Varied Sidelights 


Gary Cooper in the title role of 
“The Westerner” 

43A — One-Col. Head 
(Mat .15; Cut .25) 


Old Magazines 
Get Spotlight 

Where are the magazines of yes¬ 
terday ? Who today remembers 
“The New York Clipper,” “The 
Volcano,” “The National Stage and 
Sport,” “The New Woman,” “Har¬ 
per’s Weekly,” “The Illustrated 
London News” and “Art and 
Artists” ? 

All of them appear prominently 
in Samuel Goldwyn’s new Gary 
Cooper starring vehicle, “The 
Westerner,” now on view at the 
.... Theatre, and it took a great 
deal of work on the part of the 
Goldwyn research department be¬ 
fore these magazines could be dis¬ 
covered. For, with the exception of 
“The Illustrated London News,” all 
of them have disappeared. 

In the film, the magazines ap¬ 
pear adorned with the likeness of 
Lily Langtry, the theatre world’s 
first “glamour girl.” 

Page Fourteen 


Gary Cooper Is Ardent Huntsman; 
Walter Brennan Collects Old Hats 


day it is one of the finest in exist¬ 
ence. Many of the cowboys who 
worked in “The Westerner” were 
excellent wood carvers, and some 
of their efforts proved to be works 
of art. 


To find out what an actor is really like, don’t ever talk to 
him about his work. Talk to him about his hobbies. 

A visit to the set of Samuel Goldwyn’s “The Westerner,” 
which stars Gary Cooper at the .... Theatre, revealed a 
variety of hobbies and extra-theatrical activities. For instance, 
Cooper himself has some hobbies which account for many 
hours of his life. Being a Mon- 
tanan, brought up on the range, 
he is an ardent huntsman. As a 
corollary, he has one of the world’s 
finest collections of guns. Housed in 
a special wing of his Brentwood 
home, the collection includes guns 
of every period of history, from 
the tiniest old-fashioned pistol to 
the most modern and intricate of 
weapons. 

Cooper’s other hobby is automo¬ 
biles. Nothing pleases him more 
than to spend a long day in his 
garage checking over his engines, 
installing new gadgets and at¬ 
tempting to make them go just a 
little bit faster than other cars 
have been able to travel. 

Walter Brennan, for the past 
fifteen years, has been a collector 
of old hats, having in his wardrobe 
over five hundred battered and 
worn chapeaux. Each hat repre¬ 
sents a different character in his 
picture career. 

Forrest Tucker makes miniature 
objects as his pastime. Tiny 
houses, buildings, furniture, flow¬ 
ers or any sort of small object that 
strikes his fancy. So far most of 
his manufactures have been of 
wood or plastic materials but he 
intends eventually to make the 
objects in silver, gold or other 
metals. 

Doris Davenport is an amateur 
photographer of real merit, while 
Director William Wyler is a mo¬ 
torcycle bug. He is always owner 
of the latest model and takes espe¬ 
cial delight in transporting his 
friends about the Beverly Hills 
roads, cutting unusual capers and 
giving them a ride they never for¬ 
get. 

Fred Stone has a collection of 
“theatricalia” that is the envy of 
all who have seen it. During his 
fifty-eight years in show business, 

Stone has been collecting and to- 


Director Wesley Ruggles for the 
picture, “Arizona.” This picture 
was subsequently shelved and 
Tucker began a very hectic Holly¬ 
wood existence. 

As often happens in the film 
colony, Tucker was left to his own 
devices in spite of his successful 
screen test. He did a bit of party¬ 
ing to kill time, met loads of peo¬ 
ple, and was finally preparing to 
head East again, when his second 
break came. The newcomer was 
host at a farewell party to his new 
friends, when Forrest’s agent told 
him to report the next day at the 
Samuel Goldwyn Studios to take a 
test for a role in “The Westerner.” 
Tucker got so excited he inadver¬ 
tently tore up his airplane ticket. 
He knew then that he HAD to 
make good. 

Six feet four in height and 
weighing 205 pounds, Tucker is 
one of the huskiest young men in 
the business. He is addicted to all 
sorts of sports, excelling in foot¬ 
ball, basketball, track, tennis, 
swimming, hockey, boxing and 
riding. He takes to new sports 
very easily and casually. 

He recently acquired as a hobby 
the manufacturing of miniature 
objects, such as houses, animals, 
landscapes and such. He is also a 
capable pen and brush artist. Being 
superstitious, he wears two good 
luck medals on a thin chain around 
his neck. 

Among his favorite authors are 
Shakespeare and Milton, but he 
chooses detective novels to lull him 
to sleep. His favorite literary char¬ 
acter is Robin Hood and he dotes 
on Ray Noble’s music. Blue is his 
pet color, and in his high school 
days he helped support the family 
doing odd jobs as coal heaver, 
truck driver, waiter and commer¬ 
cial artist. 

If his motion picture career 
fails to pan out he intends becom¬ 
ing a football coach. His closest 
friends remain his college pals 
from Washington University. He 
lives in a Hollywood apartment but 
intends to invest in a ranch in San 
Fernando Valley at first oppor¬ 
tunity. 


This dramatic scene shows handsome hero Gary Cooper as a fast 
ridin’ cowboy and his friendly enemy, Walter Brennan, as wily Judge 
Bean after a swift gun battle in a big scene from Samuel Goldwyn’s 
“The Westerner,” the spectacular story of a flaming era, now showing 
on the screen of the .... Theatre. 

34B — Two-Col. Scene (Mat .30; Cut .50) 


Forrest Tucker in “The Westerner” 


47A — One-Col. Head 
(Mat .15; Cut .25) 


Woolly Westerns 
On Early Roster 
Of William Wyler 

William Wyler is one Holly^>^ 
wood director who points with 
pride to the fact that two-reel 
horse operas gave him his Big 
Chance in the film arena. Recent 
winner of the New York Film 
Critics Award for his work on 
Samuel Goldwyn’s “Wuthering 
Heights,” Wyler directed Gold- ^ 
wyn’s “The Westerner,” which 
stars Gary Cooper and is slated 
for its local premiere at the .... 
Theatre on ... . 

Wyler, who is credited as a 
classicist for his work on pic¬ 
tures like “Dodsworth,” “Jezebel,” 
“These Three” and “Dead End,” 
was born in Alsace, France. He 
spent some of his salad days be¬ 
hind a ribbon counter in a dry- 
goods store. As a result of a 
chance meeting with Carl Laemmle 
in Paris, he decided to journey to 
America to try his luck in the film 
business. 

His first job was as a blurb writer 
for Universal Pictures. Other jobs / 
followed, but when he seemed 
grooved as a foreign publicity 
writer, Wyler quit cold. He was 
rewarded with a prop man’s job on 
the woodpile in Universal’s back 
lot. Wyler’s first real opportunity 
came when the studio needed a 
director for some two-reel action 
westerns. The newcomer was se¬ 
lected with more than a suspicion 
that the young Alsatian would 
never turn out a shootin’-ridin’- ^ 
fightin’ western with anything of " 
the speed and tempo such pictures 
required. 

But Wyler fooled them, as he 
has fooled them in more formid¬ 
able assignments. When Hollywood 
wiseacres predicted that “These 
Three,” originally “Children’s 
Hour” on Broadway, could never 
reach the screen with any of the 
kick it had in the Heilman play, 
his final product was judged one of ^ 
the best of its year. 





























Samuel Goldwyn’s “The Westerner” 
Unfolds Sweeping Spectacle Drama 




Gary Cooper Scores Brilliantly As 
Outdoor Hero of New Smash Hit 


Doris Davenport as the heroine of 
“The Westerner’’ 


44A — One-Col. Head 
(Mat .15; Cut .25) 


Langtry Coiffure 
Is Very Feminine 

The “Lily Langtry” hairdress 
worn by Lilian Bond in Samuel 
Goldwyn’s “The Westerner,” star¬ 
ring Gary Cooper and the current 
feature at the .... Theatre, was 
styled by Goldwyn’s hair-dressing 
department head, Nina Roberts. 
Miss Roberts says it is an exact 
copy of that worn by the famous 
“Jersey Lily” during the days of 
her regime as the world’s first 
r “glamour girl” and friend of the 
late King Edward. 

Worn rather close to the head, 
it features curled bangs which fol¬ 
low the line of the head to the 
crown, and falls to a Grecian coil 
at the neck-line. 

Miss Bond, who portrays the 
celebrated British actress and 
favorite of royalty in the ’80’s, 
thinks that it is a very becoming 
hair-do and in perfect accord with 
the ultra-feminine styles that are 
fast returning to popularity. 

In addition to Cooper and Miss 
Bond, “The Westerner,” which 
United Artists is releasing, fea¬ 
tures Walter Brennan, Doris 
Davenport, Fred Stone and Paul 
Hurst. It was directed by William 
Wyler. 


SHORTS 


(Prepared Review) 

Action-filled scenes, suspenseful drama and romance with a 
punch sweep across the screen in Samuel Goldwyn’s “The 
Westerner,” which had a gala premiere last night at the .... 
Theatre, where it opened thru United Artists release. “The 
Westerner” has Gary Cooper in the title role, and the support¬ 
ing cast features such brilliant players as Walter Brennan, 
Doris Davenport, Fred Stone, 

Lilian Bond and Forrest Tucker. 

Cooper plays the type of he-man, 
outdoor role which has made him 
one of the screen’s top-notch 
actors, portraying quick-on-the- 
trigger Cole Harden, who drifts 
into the wild and woolly town of 
Vinegarroon in the roaring days 
of the ’80’s when there raged a 
bitter and long protracted battle 
between the cattlemen and the 
homesteaders. Cooper comes to 
grips with Walter Brennan, por¬ 
traying Judge Bean, the vicious 
“Law West of the Pecos.” 

Directed with pace and tempo by 
William Wyler, “The Westerner” 
unfolds a gripping story in terms 
of visual beauty, gorgeous se¬ 
quences and thrilling action. 

Budgeted by Goldwyn to accent 
showmanship and box-office at its 
best, “The Westerner” was pho¬ 
tographed on location in Goldwyn 
City, Arizona, so that the picture 
is brilliantly mounted, exhibiting 
spectacular outdoor shots of un¬ 
forgettable sweep and beauty and 
romance which provides the screen 
with breath-taking scenes in the 
old West. 

Cooper once again rings the 
bell as filmland’s most outstanding 
exponent of the outdoor hero—the 
tall, silent man of the West, who 
is quick on the trigger, a fast 
horseman, attractive to women and 
at-home on the range. His brilliant 
portrayal is equalled by Walter 
Brennan’s, as Judge Bean, the color¬ 
ful, unkempt, fearless “Law West 
of the Pecos,” who administered 
justice at the point of a gun. 

Other top-notch performances are 
turned in by Doris Davenport as 
the daughter of a hardened pio¬ 
neer, Lilian Bond as the glamor¬ 
ous and alluring Lily Langtry, 

Fred Stone as a homesteader, and 
Forrest Tucker as the other man. 

“The Westerner” was filmed by 
Samuel Goldwyn to give discrim¬ 
inating moviegoers the kind of 
picture that has everything—pic¬ 
torial beauty and sweep, unforget¬ 
table romance, punchy drama, 
and above all, crackerjack enter¬ 
tainment. 


This is a romantic view of Doris Davenport and Gary Cooper, who 
provide the thrills and heart interest in Samuel Goldwyn’s “The 
Westerner,” the spectacle drama of a flaming era, which will sweep' 
across the screen of the .... Theatre on . . . ., when it will begin a 
.... days’ run. 

32B—Two-Col. Scene (Mat .30; Cut .50) 


CALICO DRESSES 

Extremely unusual is the fact 
that Gary Cooper’s leading lady 
in Samuel Goldwyn’s “The West¬ 
erner,” now showing at the .... 
Theatre, had only three changes 
of costume in the picture. The girl 
is newcomer Doris Davenport and 
she wears simple calico dresses 
costing not over five dollars apiece. 
Miss Davenport plays the part of 
a hardy frontier girl, whose 
clothes are made for hard usage 
rather than for their pictorial 
beauty. 

RANGE BALLADS 

Leading members of the Los 
Angeles Philharmonic Orchestra 
formed the major part of the 60- 
piece orchestra that Dmitri Tiom- 
kin conducted for the musical ac¬ 
companiment of Samuel Gold¬ 
wyn’s “The Westerner,” starring 
Gary Cooper and starting a run at 
the .... Theatre on ... . Tiomkin 
composed a great deal of original 
music but he built much of the 
musical background around old 
cowboy songs and range ballads 
that were popular in Texas in the 
days when Judge Roy Bean was 
the “Law West of the Pecos.” The 
conductor used guitars and a vocal 
chorus for unusual effects. 

VIRGIN ROADS 

More than eig;ht and a half miles 
of virgin roads were built by the 
Samuel Goldwyn company preced¬ 
ing the filming of “The Westerner” 
on location at Goldwyn City, Ari¬ 
zona, near Tucson. The roadway 
crossed a mountain range and 
meandered over forests of cholla 
and sahuaro cacti. “The West¬ 
erner” stars Gary Cooper in the 
title role, with Doris Davenport, 
Walter Brennan, Fred Stone, 
Lilian Bond and Forrest Tucker. 
William Wyler directed the produc¬ 
tion for United Artists release, 
and it begins a run at the .... 
Theatre on ... . 

STAR GETS INJURED 

No easy time was had by Gary 
Cooper during the filming of Sam¬ 
uel Goldwyn’s “The Westerner,” 
which is the current feature at the 
.... Theatre thru United Artists 
release. While the company was on 
location near Tucson, Arizona, 
Cooper injured his left leg quite 
seriously and limped badly during 
the entire four weeks of outdoor 
shooting. The star had to be lifted 
onto his saddle in all of his riding 
scenes. 

PENNY POSTCARD 

A penny postcard first issued in 
1885 served screen actor Walter 
Brennan as a make-up cue for his 
role of Judge Roy Bean in the 
Samuel Goldwyn production of 
“The Westerner,” the new film 
which starts a run at the .... 
Theatre on ... . The postcard 
showed Bean—a Texas frontier 
character—in a remarkable close- 
up which Brennan utilized as a 
guide in recreating the man for the 
screen. 



Gary Cooper plays the title role in Samuel Goldwyn’s new epic of 
the old West, “The Westerner,” which depicts the roaring days of the 
’80’s in Texas when the cattlemen and the homesteaders were sworn 
enemies. The picture will open at the .... Theatre on ... . thru 
United Artists release. 

39B—Two-Col. Star Head (Mat .30; Cut .50) 


Gorgeous Lily Langtry 
Was First Glamor Girl 


Although the 20th Century coined the phrase “glamor girl” 
to describe its particular beauties and their magic charms, the 
“glamor girl” is no modem invention. Almost from the begin¬ 
ning of history the public has been bewitched by lovely women, 
who have known how to capitalize on their glittering beauty 
and to cast a spell wherever they went. 


Back in the gay ’90’s everybody 
had his favorite actress whether 
he had met her or not. He 
dreamed about her, talked about 
her and cherished her picture, 
which he generally got off a 
cigarette package or a Christmas 
calendar. In those days, the reign¬ 
ing queens of the stage went out 
with road companies and appeared 
in person in nearly every large 
city in the country. And for 
months in advance their promised 
appearances were heralded by the 
gentry, and everybody who was 
anybody made elaborate plans to 
be present at the gilded “Opry 
House” on the great night. 

And in this gleaming parade of 
beauties who rode in victorias and 
wore feathers and furbelows, per¬ 
haps none cut quite as ravishing a 
figure as Lily Langtry, otherwise 


known as the “Jersey Lily.” Lily’s 
beauty was so dynamic and arrest¬ 
ing that it easily attracted the at¬ 
tention of the Prince of Wales and 
she became the most talked-of 
heroine of the day. 

Daughter of W. C. E. Le Breton, 
dean of the Isle of Jersey, Lily 
married Edward Langtry in 1874, 
but after his financial failure, she 
appeared at the Haymarket The¬ 
atre in London as Kate Hard- 
castle in “She Stoops to Conquer.” 
She was an immediate sensation. 
In 1882, she toured the United 
States, playing “As You Like It,” 
“As in a Looking-Glass” and “Lady 
Windermer’s Fan,” which Oscar 
Wilde wrote especially for her. Her 
glittering personality is currently 
portrayed by Lilian Bond in “The 
Westerner” at the .... Theatre. 



Gary Cooper looks on while Walter Brennan as Judge Roy Bean meets 
Lilian Bond as Lily Langtry in one of the big dramatic scenes which 
highlight the sweeping action of Samuel Goldwyn’s “The Westerner,” 
the current attraction at the .... Theatre thru United Artists release. 

37B — Two-Col. Scene (Mat .30; Cut .50) 


Page Fifteen 

























COLOR HERALD 

Excitement, adventure, romance—and the 
theme of an amusing and unusual friendship 
between enemies—these are the entertain¬ 
ment elements that your heralds on “The 
Westerner” sell with irresistible finality! See 
that every film fan and Cooper fan in town 
gets one; their startling color, amusement¬ 
selling art and copy will put your show over 
with a bang! Order your heralds direct from 
your Exchange. Price, $3.50 per M. 


THE TRAILER 

Comedy, romance, dramatic climax follow 
each other in rapid succession in this master¬ 
ful three-minute ticket-selling trailer, with 
terse commentary designed to fit the mood 
of each. This preview gives your customers a 
summary of the soul-stirring elements in the 
picture that they won’t want to miss! Book it 
well in advance, and give it a prominent place 
in your program for best boxoffice returns. 

NATIONAL SCREEN SERVICE: 630 - Ninth Ave., New 
York, N. Y.; 1307 So. Wabash Ave., Chicago, Ill.; 300i/ 2 
So. Howard St., Dallas, Texas; 1922 So. Vermont Ave., Los 
Angeles, Calif.; 141 Walton St., Atlanta, Ga.; 2418 Second 
Ave., Seattle, Wash.; 30 Melrose St., Boston, Mass.; 74 
Glenwood Ave., Minneapolis, Minn. 



Page Sixteen 










SAMUEL GOLDWYN presents 

^^COOPER 

the Westerner 

THE GREATEST OUTDOOR ACTION PICTURE EVER FUMED! 



SAMUEL GOLDWYN presents 


with WALTER BRENNAN 

FRED STONE • DORIS DAVENPORT Directed by WILLIAM WYLER 


A sensational dr 
of jealous feud a 


settlers ride for their lives... 
as homes and.crops roar up in flames! 


Lily Langtry on her triumphant 
tour of the Old West! 






























Released thru 

UNITED ARTISTS 


ama based on a story 
ind flaming love! 


The most sensational action-film since “The Hurricane"! . . . based on the 
raw drama of a little-known period when Judge Bean was "the law west 
of the Pecos". . . and Lily Langtry’s beauty was in every man’s dreams! 






Ll |IS as the vast western plains 
in the turbulent era of flaming feuds 
and new frontiers! 



Window Card. Non-rental 
Price 7c 

Inquire for Quantity Rates 


Announcement Slide. Non-rental Price 15c 

Copyright MCMXL by United Artists Corp., New York, N. Y. 













































































T HE roaring, roistering outdoor action story of ?; The 
Westerner” is expertly highlighted in these soeko 
posters, designed with an eye to selling the appeal of limit¬ 
less adventure, galloping excitement, romance in the great¬ 
est spectacle picture they’ve ever seen! Let the compelling 
art and color of these posters sell your superb <»o!dwyn hit 
from every available poster space in town! 








UNITED ARTISTS CORP. kindly ship C.O.D. the following: 

“THE WESTERNER” RENTAL ITEMS 

The advertising material listed hereon is copyrighted and is not sold, but is leased only for the period of 
the license granted for the exhibition at the below theatre of the respective photoplays identified in 
such material and for use only in conjunction with such exhibition thereat. 

TITLE: 

| PLAYDATE: 

QUAN¬ 

TITY 

ITEM 

1 QUAN¬ 

TITY 

ITEM 


One Sheets 


22 x 28 Lobbies (Set of 2) 


Three Sheets 


14 x 36 Inserts 


Six Sheets 


40x60 


11 x 14—Lobbies (Set of 8) 


8x10 Black and White Stills 

NON-RENTAL ITEMS 


Twenty-four Sheets 


Window Cards csingi«) 


Slides 




Heralds 



LIST YOUR MATS HERE: 

LIST NOVELTIES OR MISCELLANEOUS ITEMS HERE: 

THEATRE: CITY: 


STATE: 

FULL CREDIT 

IF RETURNED IN GOOD 
CONDITION 

| 

| SIGNATURE: 










































ADVERTISING 


* 


« 




The heart-quickening story of 
fliF country wild and young, where : 
beautiful woman could set a man 
|g|||r mad ... and cattleman and settler 
mMj disputed every foot of ground to 
H|f the death! Emotions as fierce and 
ffl unbridled as the untamed country J 
W which bred this daredevil race of M 
’ men crowd through this stirring j|| 
drama . . . brought to you in spec- j||| 
tacular grandeur by the show- / 
manship of Samuel Goldwyn! Jlipi 


SAMUE| CrOLDWYlt prssiBts 


GARY COOPER 


the Westerner 


with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


TODAY! 
Last Times 


m 


Ad No. 3D—Four Col. x 150 lines 
(Mat .60; Cut 1.00) 


















as the vast western plains 
in the turbulent era of flaming feuds 
and new frontiers! 


An impassioned story! The feuding, fighting prairies 
where reckless men disputed the wild lands and 
fought for the love of woman. A thrilling drama in¬ 
tensified by the sure touch of Goldwyn showmanship! 

Roaring action!... in the days 
when Judge Roy Bean was 
"the law West of the Pecos 1 



with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


TODAY! 
Last Times 


Ad No. 4D—Four Col. x 125 lines 
(Mat .60; Cut 1.00) 


k 


m 


» 



Ad No. I 1C—Three Col. x 65 lines 
(Mat .45; Cut .75) 



























4 




. . . SAMUEL GOLDWYN 
brings you the most 
magnificent outdoor 
spectacle ever filmed! 

The heart-quickening story 
of a country wild and young, 
where a beautiful woman 
could set a man mad . . . and 
cattleman and settler disputed 
every foot of ground to the 
death! Emotions as fierce and 
unbridled as the untamed 
country which bred this dare¬ 
devil race of men crowd 
through this stirring drama 
. . . brought to you in spec¬ 
tacular grandeur by the show¬ 
manship of Samuel Goldwyn! 


Ad No. 8C-—Three Col. x 198 lines 
(Mat .45; Cut .75) 


r 


Ad No. 23A— 
One Col. x 12 I lines 
(Mat . 15; Cut .25) 









SAMUEL GOLDWYN brings you 
the most magnificent outdoor spectacle 



THEATRE 


TODAY! 
Last Times 


Ad No. 5D —Four Col. x 123 lines 
(Mat .60; Cut 1.00) 


LIKE FIRE ACROSS THE 
PRAIRIES ... A GREAT 
FEUD SWEPT THE PLAINS! 



with WALTER BRENNAN — 


- FRED STONE • DORIS DAVENPORT -=I 

- Directed by WILLIAM WYLER -- 

—-- R.l.cd thru UNITED ARTISTS ■ ■■ 



Ad No. 26A —One Col. x 64 lines 
(Mat. 15; Cut .25) 


Ad No. I8B —Two Col. x 65 lines 
(Mat .30; Cut .50) 
































4 


# 



The FLAMING FEUD of cowhand and plowhand 
...filmed with the sweeping magnitude 
of Goldwyn master showmanship J 


A great story magnificently told! 
...of the bitterness of men and 
the beauty of women... of fire and 
hatred...of danger and revenge. 
Spectacular drama of an era! 


SAMUEL 


IfiDWYN presents 


with WALTER EREVAN 
FRED STONE ■ DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RUlAStO THRU UNITED ARTISTS 


Exotic Lily Langtry . . . 
matching her beauty against 
a young girl’s charm! 


Ad No. 6D —Four Col. x 102 lines 


SPECTACULAR! 


(Mat .60; Cut 1.00) 



Ad No. I4B —Two Col. x 123 lines (Mat .30; Cut .50) 


M 

SAMUEL GOLDWYN 
BRINGS YOU THE MOST 
MAGNIFICENT OUTDOOR 
SPECTACLE EVER FILMED! 



with WALTER BRENNAN 
- FRED STONE • DORIS DAVENPORT - 
=— Directed by WILLIAM WYLER 

~ R.Uawd thru UNITED ARTISTS ~ 



Ad No. 24A —One Col. x 99 lines 
(Mat. 15; Cut .25) 







































^/ree/acaca/bs the flaming story of an era 

TOLD WITH THE MAGIC OF GOLDWYN SHOWMANSHIP! 


The most sensational action-film since 
"The Hurricane"!... based on the raw drama 
of a little-known period when Judge Bean 
was "the law west of the Pecos"... and Lily 
Langtry's beauty was in every man’s dreams! 


SAMUEL GOLDWYN presents 


with WALTER BRENNAN 
FRED STONE - DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


TODAY! 
Last Times 


Ad No. IF—Six Col. x 121 lines 
(Mat .90; Cut 1.50] 



One Col. x 28 lines 



One Col. x 13 lines 


1 

) 



The season’s biggest, most impor tant 
picture!... unfolding a drama of feud 
and flame that swept the West like a 
prairie fire. A great story for Goldwyn 
— great entertainment for you I 


SAMUEL GOLDWYN presents 


GARY COOPER 
THE W*STERNEt 

with WALTER BRENNAN 


FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


Order No. 28A 
(Mat .15; Cut. 25) 


Ad No. 21B—Two Col. x 50 lines 
(Mat .30; Cut .50) 





















HELD OVER! 



SAMUEL GOLDWYN’S 

greatest motion 
picture ... the most 
spectacular outdoor 
action story ever 
filmed. Now roaring 
to smash success! 


SAMUEL GOLDWYN presents 

CART COOPER 

tbeWmtemmem 

with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


TODAY! 
Last Times 


Ad No. I7B—Two Col. x 79 lines 
(Mat .30; Cut .50) 



Ad No. I6B—Two Col. x 84 lines 
(Mat .30; Cut .50) 



as the vast western 
plains in the turbulent 
era of flaming feuds 
- and new frontiers! - 



— with WALTER BRENNAN 


: FRED STONE • DORIS DAVENPORT Z 
— Directed by WILLIAM WYLER - 



Ad No. 25A —One Col. x 85 lines 
(Mat .15; Cut .25) 

































Ad No. IOC —Three Col. x 100 lines 
(Mat .45; Cut .75) 















Ad No. 2E —Five Col. x 150 lines 
(Mat .75; Cut 1.25) 



SAMUEL GOLDWYN presents 



with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITEO ARTISTS 



SAMUEL GOLDWYN presents 

eur coon* 

the Wksmaim 


Two Col. x 13 lines 


The greatest outdoor action picture ever filmed! 


SAMUEL GOLDWYN presents 

GARY COOKS 



the Westerner 


with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

IELEASED THRU UNITED ARTISTS 


Two Col. x 28 lines 


Ad No. 27A— One Col. x 49 lines 
(Mat. 15; Cut .25) 


Order No. 22B 
(Mat .30; Cut .50) 



































THE ERA OF THE GREAT FEUD 

A sensational drama based on a story of jealous 
feud and flaming love ... in the days when the 
whole West was a turbulent frontier torn with the 
warfare of white man versus white man! A picture 
to rank with Samuel Goldwyn’s greatest—equalling 
“The Hurricane” in sheer action and sweep—rival¬ 
ling “Wuthermg Heights” in emotional intensity. 

A Spectacular Story of Flame and 
Drama spitting from the guns 
of the Old West 


SAMUEL GOLDWYN presents 



with WALTER BRENNAN 
FRED STONE • DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


TODAY! 
Last Times 


Ad No. 9C—Three Col. x 127 lines 
(Mat .45; Cut .75) 



The Greatest 
Outdoor Action Picture 
Ever Filmed! 

Another “Hurricane”...in its flashing action 
and spectacular sweep! Another “Wuthering 
Heights”. . . in its emotional intensity! 
A flaming story of wild courage and heart- 
thrilling love . . . brilliantly filmed with all 
the magic of Goldwyn showmanship! 



SAMUEL GOLDWYN presents 



with WALTER BRENNAN 
FRED STONE ■ DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


♦ 


Ad No. I2B—-Two Col. x 142 lines 
(Mat .30; Cut .50) 


A 
























4 


flk<£..4e , s comtka/ 

SAMUEL GOLDWYN presents ' 


wry ct®FiE 
TMS WSSTEMMEM 



Ad No. 20B—Two Col. x 52 lines 
(Mat .30; Cut .50) 



&€■ u/ay / 

SAMUEL GOLDWYN presents 

sur COOPER 

the Westerner 



Ad No. I9B—-Two Col. x 54 lines 
(Mat .30; Cut .50) 


-/X?AU&}mZcr TauhtER/ZMy/ 

SAMUEL GOLDWYN presents 


6ART COOPER 
THE WESTERNER 



Ad No. I3B—Two Col. x 130 lines 
(Mat .30; Cut .50) 


Ad No. I5B—Two Col. x 89 lines 
(Mat .30; Cut .50) 



















UNITED ARTISTS’ 

AD-O-GRAPH 

Samuel Goldwyn's "THE WESTERNER" 

A special section prepared by advertising experts 
demonstrating how the advertisements in this press- 
book can be woven into a strong selling campaign 
... each campaign complete whether it fits a limited 
budget of 494 lines or up to a smash newspaper 
campaign of 1469 lines. All advertisements are 
figured on a basis of actual size, not including slugs. 




CAMPAIGN OF 

494 LINES 






CAMPAIGN OF 

1005 LINES 



CAMPAIGN OF 

1141 LINES 



CAMPAIGN OF 

1469 LINES 





PRINTED IN U.S.A. 










































































*►/ 


___- . 

... 

helped him overthrow the most ruthless power in the West! 



THEATRE 


Ad No. 49E —Five Col. x 135 lines 

(Mat .75; Cut 1.25) 



























...FOR A FRONTIER EMPIRE! 



Exotic Lily Langtry —her name was 
on everyone’s lips, her face in every 
man’s dreams. She conquered the West 
...in the strangest episode of her career! 





and dreaded man on the frontier .. .Judge 
Roy Bean ... who called himself "the law 
west of the Pecos”—and made it stick! 


CARYCOOPER 

the Westerner 

with WALTER BRENNAN 
FRED STONE ■ DORIS DAVENPORT 
Directed by WILLIAM WYLER 

RELEASED THRU UNITED ARTISTS 


THEATRE 


Ad No. 51D —Four Col. x I 16 lines 
(Mat .60; Cut 1.00) 





♦ 



♦ 















♦ 




FOR A FRONTIER EMPIRE! 


Cr Fascinating Lily Langtry, most 
adored woman of her time... living 
the strangest episode of her career! 







A girl who met the deadliest chal¬ 
lenge of the West... fighting a des¬ 
perate fight for her land and her man! 





Judge Roy Bean...who called him¬ 
self "the law west of the Pecos”. .. 
most dreaded man on the frontier! 



SAMUEL GOLDWYU presents 

fiARY COOPER 

THE WSSTEBNE 

with WALTER BREITUAIT If/' 

FRED STONE • DORIS DAVENPORTS iB 



THEATRE 


Ad No. 50D —Four Col. x 159 lines 
(Mat .60; Cut 1.00) 



















V* 






' 




♦ 


Scanned from the United Artists collection at the Wisconsin 
Center for Film and Theater Research. 


Digitization and post-production completed in the University 
of Wisconsin-Madison's Department of Communication Arts, 
with funding from the Mary Pickford Foundation. 



www.marypickford.org 


DIGITAL LIBRARY 


MEDIA 

HISTORY 



www.mediahistoryproiect.org